Benefits

Why Do Patients “Choose” Concierge Medical Care Over Traditional Business Models?

Source: Concierge Medicine Today and The Concierge Medicine Research Collective © 2012

This Amazon bestseller, BRANDING CONCIERGE MEDICINE explores the popularity of concierge medicine across the U.S. and examines recent data and surveys inside these medical practices – showing how exactly they are growing -- On Sale Now -- $9.95 (paperback) or on Kindle.

This Amazon bestseller, BRANDING CONCIERGE MEDICINE explores the popularity of concierge medicine across the U.S. and examines recent data and surveys inside these medical practices – showing how exactly they are growing — On Sale Now — $9.95 (paperback) or on Kindle.

WHEN PATIENTS of CONCIERGE MEDICAL CARE WERE ASKED TO WEIGH-IN ON WHY THEY CHOOSE CONCIERGE MEDICAL CARE, THEY SAID…

•      34% said price was the main reason they chose concierge medical care

•      17% said Medicare acceptance/participation was the main reason they chose concierge medical care

•      6% said more time with my doctor was the main reason they chose concierge medical care

•      29% said insurance compatibility was the main reason they chose concierge medical care

•      6% said less office staff to deal with was the main reason they chose concierge medical care

•      2% said limited/no waiting was the main reason they chose concierge medical care

The takeaway here is that while price is important, it’s the additional selling features that help build your brand and make you more attractive to patients. The second takeaway here and important to note is that a lot of concierge practices focus on limited or no waiting at their office. While this is a nice feature of the practice, it was the least important aspect as to why patients choose concierge care for them and their family.

Regardless of how you describe it or the term you associate with concierge medicine, the public’s perception of these healthcare delivery models is changing for the better. Patient retention among concierge medical physicians is 7 to 9 years, two years longer than traditional, insurance based primary care practices. We expect this number to increase as time passes and more data becomes available. When a physician is free to create pricing structures that meet their local demographic demands without the intrusion from insurance and avoid providing “hamster healthcare,” which only allows doctors to spend 6 to 9 minutes with their patients, you make a happier patient, healthier family and less frustrated and fatigued doctor who is able to care for their patients more thoroughly and comprehensively.

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