Concierge Medicine Today

Magnify Your Private Practice “Email Signature”

There is a huge population of patients feeling unfulfilled with the email communications arriving from their doctors office. There are a wide-range of dynamic, simple and engagement-focused email signature platforms that you can use to connect routinely and professionally with your patient-base. For example, WiseStamp.com works with Outlook, Gmail, Hotmail and Yahoo (among others) and integrates easily into you practice by allowing you to customize your email signature by adding your logo, latest blog post, Tweet, Facebook Status or professional headshot/profile picture into your email. And while most doctors and medical practice managers dread opening up their email account and replying to the numerous emails they receive every day, you should know that you can use these messages as a way to help promote your private medical practice, your website or even upcoming promotions and events.

To get the most out of your private medical practice or personal email signature try using these five tips:

Set your signature to appear on new messages, replies to messages, forwarded messages or any combination.

To do this in Microsoft Outlook (PC Menu):

  • Open Outlook
  • Click on the Tools menu item
  • Click on Options from the Tools drop down menu
  • Click on the word “Signatures” in the lower right
  • Click on the word “new” in the create signature box
  • Enter your new signature information then click “ok” on the open pop-up windows.

Edit your message anytime. You can even include special promotional messages along with your signature to call attention to something special.

For example:

  • Special holiday health screenings available through December 31 — Check it out at our website http://www.yourURL.com.

Define what information your email signature will contain.

For example:

  • First & Last Name, Title
  • Practice/Business Office Name
  • Address
  • City, State, ZIP
  • Phone: 800 – 123-4567
  • Email: youremail@ yourURL.com
  • Social Media: Twitter, Facebook
  • www. yourURL com

Create a unique email signature to use at the end of email messages to better brand your private medical practice.

Make sure your email signature gives prospective patients, patients, and other respondents immediate access to all of your contact information. 

For more business tips, articles related to the concierge medical marketplace and trends, visit our TRENDS Blog at www.ConciergeMedicineToday.com.

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