Op/Ed

Concierge medicine’s next big challenge is fitting in

FEBRUARY 1, 2013 – Brad Broberg, Contributing Writer – The first generation of most innovations is beyond the reach of the masses. But if someone truly builds a better mousetrap, the product and price will evolve until the benefits outweigh the costs and the masses embrace it.

Cell phones, laptops and flat screens are recent examples. Concierge medicine could become another. Pioneered in Seattle, the concept is catching on as one possible cure for an ailing health care system.

Concierge medicine — also known as direct primary care — is an alternative approach to traditional primary care. Patients or their employers pay a monthly or annual retainer. Doctors see … To continue reading subscribe now ….

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