Business

TECH: SpotOn Rewards, a Universal Loyalty Program that Makes Doctor’s Office More Than Rewarding

Patients can now earn and redeem rewards by scanning their SpotOn card or mobile app each time they visit your clinic.

By Michael Tetreault, Editor-In-Chief

APRIL 9, 2013 | “Buy nine visits, get the tenth free.” This was the way customers were first introduced to customer loyalty programs. As time went on, some businesses chose to issue an electronic card for earning points. The card was tied to a website, where customers could login and check balances at any time.

SpotOn-at-SOHO-FXDoctors have realized that it is far cheaper to retain existing patients than to try and gain new ones through social media and expensive direct mail advertisements. Concierge Doctors in particular, are eager to offer their regular patients rewards for their loyalty – and they get to look cool doing it! A new app is offering a smart solution to help you retain your patients. SpotOn provides users with a card that they can then scan at any member merchant to log their visit. Sounds complicated, right? But it’s not. It took me 25-seconds to sign-up and it was so easy! When doctor’s sign up for the service, SpotOn installs a tablet at each clinic or business. Patients can then check in while they’re checking out, making it easy, fun, and convenient.

Today’s private doctor’s office is taking loyalty programs a step further. Thanks to social media, businesses are learning loyalty goes further than a customer returning again and again. By finding ways to encourage customers to “like” a business, all of the friends and family learn about that business. But just as customers found logging into a website to check points after leaving the restaurant inconvenient, customers aren’t too likely to remember to like your business the next time they’re at a computer.

Many small doctor’s offices do not have the time or the expertise to set up efficient and easy digital loyalty rewards programs that are easy for both the patient and the doctor’s staff to use. SpotOn is easy for direct-pay, repeat patients and doctor’s offices who do not have to carry loyalty cards and swipe them, and doctors can see the shopping patterns and typical spend at a glance. SpotOn does not charge doctor’s for regular reward redemptions, but does charge a small fee for additional rewards and redemptions.

Whether you choose a service like SpotOn or choose to go it alone, here are five great ways you can bring your loyalty program into the 21st century:

  • Reward check-ins. Facebook has a handy tool for rewarding users for checking in on Facebook. Offering 10% off or a free product for a check-in is a great way to show your customers you appreciate their business. It’s also a great way to get your business name and location in front of thousands of potential customers.
  • Foursquare. If you’ve claimed your business on Foursquare, specials are a great way to increase your visibility. Offer a buy one, get one free deal exclusive to Foursquare customers. This not only encourages customers to check you out on Foursquare, it will get your business a colorful “special” graphic, which draws even more attention to you.
  • Give points for connecting social media. If your loyalty program is trackable via the web, consider encouraging customers to add information about their social media sites. Your developers can also set it up to automatically check in or post a Twitter update every time that customer swipes in at your location–with the customer’s permission, of course.

As social media evolves, businesses will find even more creative ways to connect social media and loyalty reward programs. But today, implementing new social media strategies helps position you to stay ahead of the competition.

However, many small doctor’s offices do not have the time or the expertise to set up efficient and easy digital loyalty rewards programs that are easy for both the patient and the doctor’s staff to use. SpotOn is easy for direct-pay, repeat patients and doctor’s who do not have to carry loyalty cards and swipe them, and doctor’s can see the shopping patterns and typical spend at a glance. SpotOn does not charge doctor’s for regular reward redemptions, but does charge a small fee for additional rewards and redemptions. The SpotOn technology certainly hits the spot and fills a void in the existing manner in which doctor’s currently retain their patients. SpotOn has already installed its tablets in 1,500 merchant premises and aims to add 500 new businesses a month in the near future.

For more information visit, www.spoton.com or one of our INNOVATOR’S PANEL at https://conciergemedicinenews.wordpress.com/physician-resources-transition-network-business-management-and-assistance/

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