HAWAII: Physician Offers His Care through Innovative “Hybrid” Concierge Practice

Tuesday, Apr. 30, 2013 / Updated: Tuesday, Apr. 30, 2013 07:29 AM

Medical practice designed to accommodate patients’ healthcare needs not the typical one-size-fits-all medical care system

KAILUA, Hawaii — With a strong commitment to his patients and profession, Mark Kimbrell, M.D., an Oahu-based primary care physician, becomes one of the first physicians in Hawaii to offer the innovative Hybrid model of concierge medicine.

Dr. Kimbrell joins the growing ranks of physicians seeking answers on how to practice their profession the way they think is best in an ever-changing healthcare marketplace. Studies show that within the next few years, more than one-half of primary care physicians will either move to a concierge practice, sell their practice to a corporation and become employees, move to a cash-only model or retire.

While struggling in the current insurance-driven, volume-based model of practicing medicine and considering retirement, Dr. Kimbrell went in search of solutions that would benefit both sides of the physician-patient relationship. He evaluated the various choices available, and decided a Hybrid concierge practice model was best for his patients and practice.

The concierge model he selected was developed by Concierge Choice Physicians (CCP), pioneer of the Hybrid model. The program provides patients with an array of medical services not covered under traditional insurance policies such as an in-depth physical that becomes the foundation of care, convenient appointment scheduling, a direct private phone line and greater care coordination and personalized attention. The cost is about what many would pay for a daily latté and muffin at a local coffee shop.

In a Hybrid model, Dr. Kimbrell is able to offer patients who want a more personalized relationship enhanced services and additional time with him, and he can also continue to see a limited number of long-time patients who are unable to join the concierge program, including some on Medicare. The response to his concierge program has been strong, netting Dr. Kimbrell one of the largest Hybrid concierge programs in CCP’s network.

For the physical alone, Dr. Kimbrell takes the time to get to know the patient as an individual, not just a patient ID number on a computer screen. “We’re trying to get the patient healthier in an overall sense. Instead of just examining their broken arm and shipping them off, I look at their diet, family life and a myriad of other things to determine what’s going on with them currently and what they’ll need health-wise in the future in order to continue living a healthy life,” he explains. The physical also includes appropriate preventive screening labs and tests that become the foundation of care and a benchmark to measure improved health.

Dr. Kimbrell is especially interested in preventive medicine, finding ways to keep his patients in optimal health. “When I went to my medical school interview and told them about my interest in preventive medicine, they laughed it off – but we’ve come a long way since then, and I think society as a whole is seeing the value in a proactive and preventive approach,” Dr. Kimbrell adds.

Dr. Kimbrell notes there is value for patients and physicians in the Hybrid model. “This model is effective because it doesn’t exclude – as a physician you’re able to maintain a viable practice that gives you freedom and autonomy without saying goodbye to patients you’ve cared for over many years,” he says. “Many people have been left out of the health system and are just now entering it for the first time. In the upcoming years physicians will increasingly choose one form or another of concierge in order to adapt to the changing healthcare marketplace.”

For more information on Dr. Kimbrell and his practice, please call 808-263-3020. For more information on Concierge Choice Physician’s Hybrid program, please visit

About Concierge Choice Physicians

Concierge Choice Physicians™ is a private company headquartered in Rockville Centre, N.Y. Concierge Choice Physicians offers a Hybrid medical practice option so that doctors can provide both traditional and concierge-style medicine within a single practice. The company works with medical practices in 20 states including Arizona, California, Colorado, Connecticut, Delaware, Florida, Hawaii, Illinois, Kansas, Maryland, Massachusetts, Michigan, Missouri, Nevada, New Jersey, New Mexico, New York, Pennsylvania, Texas, Virginia and Washington D.C. For more information, visit or call 877-888-5590.

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