Who Fills The Most Important Position in Your Practice?
By CMT Contributing Blogger, Nancy Latady, Latady Physician Strategies
SEPTEMBER 27, 2013 – In transitioning into a Concierge or Direct Care practice, it’s easy to focus on such obvious necessities as identifying services offered, setting fees, and informing patients of your new practice. At some point however you’ll need to identify who will handle your in-office sales, marketing, and customer service.
This key person will respond quickly to inquiries about membership, arrange for follow-up meetings, sign up patients, and provide exemplary customer service.
You might have someone in mind who currently handles administrative tasks in your 2000+ patient practice. When those numbers dramatically decrease with the transition to Concierge or Direct Care, it makes sense to have that same person fill their newly available time with sales and marketing activities, right?
So how do you figure out what your needs are and who the best person is for the job?
Let’s consider a pediatrician starting a concierge practice from scratch. She needs someone who loves talking to people and is a natural born “connector”, with established circles of parents and soon-to-be moms in their social network for referral sources.
- Why do you think you are a good match for this job?
- What about this job most appeals to you?
- Tell me about your experience and concerns as a parent within the healthcare system?
- How would you describe your multiple-plate-spinning abilities, especially how you keep them in the air?