Who’s Choosing The Concierge Doc? It’s Sure Not Executives.
By Michael Tetreault | Editor-In-Chief | Concierge Medicine Today
DEC 19 , 2013 – Despite the high-powered executives using concierge medicine, executives of all ages and backgrounds are not the most popular patient demographic searching for concierge medical doctors across America today.
According to Concierge Medicine Today and its research arm, The Concierge Medicine Research Collective, an August 2010-February 2013 survey of patients across America revealed that top-level executives account for less than 4% of the patients across America searching for this type of healthcare.
“I absolutely thought that the numbers would be higher,” said Michael Tetreault, Editor-In-Chief of Concierge Medicine Today (CMT). “With the number of consultants out there saying that [concierge] doctors should gear their marketing efforts towards executives and that a significant number of practices are comprised of this clientele, any physician should come to the obvious conclusion that this audience is not necessarily their primary market.”
To find the answer to this question, we turned to the most popular concierge physician search engine on the Internet* Concierge Medicine Today’s DOC FINDER. They receive requests from hundreds of prospective and first-time patient inquiries as well as current concierge patients looking to make a change.
- 49% – of all concierge physician searches by patients received are for an Individual;
- 23% – of all concierge physician searches received are for a Couple, with no children;
- 21% – of all concierge physician searches received are for Families, with children;
- 4% – of all concierge physician searches received are for Business Owners/Top Executives;
- 3% – Allowable Margin of Error +/- 3%.
The information stated here provides more evidence that concierge medicine is not just for the deep-pocketed executive. In fact, we have recently learned that over 50% of concierge medicine patients make a combined household income of less than $100,000 per year.
This data should be very encouraging to the public, as well as the practicing concierge or membership medicine physician in America. This concept, initially thought of by many as healthcare for the rich — is now accessible and very affordable for couples, seniors on Medicare, young families and individuals.