Business

TECHNOLOGY: Future of Primary Care Is In Technology Accessibility and Price Transparency.

By Michael Tetreault, Editor

top docs in concierge medicine direct primary care dpcDECEMBER 30, 2013 – More health technology companies are beginning to provide various kinds of solutions accessibility to doctors. ZocDoc enables online appointment booking and checkins and Ringadoc supports on-demand video and phone calls with doctors.

One Medical Group, a San Francisco-based medical practice aiming to use technology to bring concierge-style medicine has raised $30 million in a round lead by Google Ventures. Startups offer all sorts of digital health products and services but One Medical Group is using health technology to power an entire health care practice. On Friday, the company said it had raised $30 million in a Series F round that brings its total amount raised to $77 million. Google Ventures led the round and previous investors, Benchmark Capital, DAG Ventures, Oak Investment Partners and Maverick Capital, also participated.

Founded in 2005 by MD-turned-MBA, Dr. Tom Lee, One Medical Group aims to bring “concierge”-style medicine to the masses. In addition to more personalized care and same-day visits, patients can book appointments, renew prescriptions, check lab results and see their medical records online, as well as exchange email with their doctors.“We’re trying to make health care work and we think we can do that by building a stronger system… and using technology that lets doctors interact thoughtfully with patients to manage their health,” said Lee.

According to The Arizona Republic, serial entrepreneur and Massage Envy chain founder, John Leonesio, wasn’t happy with just taking massage from a snooty, snobby thing and democratizing it for everybody. Now he wants to do the same for chiropractic. In his latest creation: The Joint…The Chiropractic Place. The Joint has agreements to open in 17 states and the plan is to have 1,000 Joint franchises open over the next 10 years.

franchise concierge medicine dpcLeonesio wants to run a very low cost operation that is cash only, no insurance accepted. Locations will have long hours like a retailer. And there are no appointments required, you walk in and get seen, very similar to some haircut chain operations. The Joint will have a $49/month membership that offers four monthly adjustments. If you don’t want to commit, you can walk in off the street and pay $19 for an exam and adjustment. The idea is to get you in the door and hopefully build customer loyalty.

Dr. Samir Qamar, MedLion’s founder and CEO, explains, “As primary care physicians look for ways to enjoy private practice again, Direct Primary Care (DPC) keeps coming up. DPC allows employers and consumers to enjoy high quality primary care at a fraction of the cost of insurance-based models, with a strong focus on customer service and preventive medicine. For this reason, MedLion is growing around the country also. With practices being prepared and/or operational in several cities, including: Las Vegas; Philadelphia; Los Angeles; Denver; Phoenix; and Sacramento.

With the industry’s inclusion in the Affordable Care Act, DPC has already shown to be a strong solution for small- and medium-size businesses, as well as individuals who have been frozen out of the healthcare market by current pricing trends. In addition, the MedLion program benefits companies by lowering worker’s compensation premiums.

the marketing md book tetreault ad2“Our approach to primary medical care and strong, cost-controlling application of occupational and worker’s compensation is a dramatic step for companies. When employers enroll their employees in our MedLion program we can substantially drive down their year-end workman’s comp costs,” says Dr. Marcus Williams, who joined MedLion inside their first Pennsylvania DPC practice.

Some folks in the health care field are opposed to franchising any branch of medical care. However, we have an era coming with more innovation in health care delivery in our country than we have had in a generation. The way health care is delivered will radically change and the focus will be on you, the customer.’

SEARCHING FOR A CONCIERGE MEDICINE or DIRECT PAY PHYSICIAN …

How To Locate A Concierge Doctor or Direct Pay Physician | Concierge Doctors Directory

doc finder concierge medicine 2014Until recently, people mostly based choosing a doctor on the personal recommendation of a trusted friend or relative. Now with the advent of social media, word of mouth marketing is changing from a spoken word referral to a social media link referral. To find a concierge medicine or direct care doctor near you, Concierge Medicine Today has created an iTunes and Android App, Concierge Doc, a free App and search engine resource to find and learn about concierge medicine and direct primary care in your area available at ConciergeMedicineToday.com.

direct primary care 1If you’d like to find a medical home, concierge medicine doctor or physician or direct primary care and direct pay physician in your area or simply learn more about them, you will want to visit http://www.ConciergeMedicineToday.com or http://www.DirectPrimaryCare.com. If you are unable to locate one using these national directories, we recommend you call Concierge Medicine Today at 770-455-1650 and a representative will be happy to help you.

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