MARCH 1, 2014 – Concierge Medicine Today (CMT) is asking it’s readers ‘What are the most influential “brand names” and “people” in the concierge medicine and direct healthcare marketplace. Some of the most popular brands readers have told us are listed below. What’s your opinion? Share it with us.
“To the masses, concierge medicine is about doctors who charge a fee,” said Michael Tetreault, Editor of Concierge Medicine Today. “For many people, these brands are more than just corporate logos. They have innovative physicians and creative personalities delivering an important message and even attitude. For a brand to succeed, it has to reach its audience, connect with them, and get them to buy into the brand’s promise. But for a brand to have real influence, it needs to win on a few more levels. When it comes to asking which brand is the most recognizable in concierge medicine, we’re asking the important question … and the answer can be a very personal one for many people. People increasingly identify with, relate to, and define themselves by their participation or relationship with these brands – which gives these companies and physicians something we can measure: influence.”
Concierge Medicine Today will publish The Most Influential Brands In Concierge Medicine final list in April of 2014.