December 7, 2021

1 thought on “A Letter to My Physician Colleagues, “The State of Medicine 2014″

  1. Do we serve our patients, or do we serve 3rd party insurers? The rules and mandates are getting out of hand, controlling every aspect of our practice. The question “should you bill vision or medical?” itself becomes ridiculous, with a conundrum of dictates: “You cannot bill fundus photos on the same day as the OCT. You cannot bill routine eye exam on same day as visual field testing. The reason for visit drives your billing..” Optometry is best served by “cash for service”; what we offer is relatively low cost, high return, with emphasis on prevention and early intervention. Unfortunately, the further we move away from this model, the more we serve the master of the 3rd party insurer.

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