TEXAS: Diamond Physicians Partners with PGA Tour Player to Educate the Nation on Concierge Care

Media contact: Real News PR

NAME: Jena Johnson Spiro


PHONE: 214-514-6003

DALLAS, MARCH 2015 – Diamond Physicians, a concierge medicine practice in Dallas, has signed a sponsorship agreement with PGA Tour player Tyrone Van Aswegen. This innovative partnership is the first collaboration ever between a family medicine practice and professional athlete. A recent Dallas resident, Tyrone is honored to be partnering with Diamond Physicians to tackle a topic important to Americans all over the country – access to affordable, quality healthcare – while also generating local support for his burgeoning PGA career.

Watching the largest healthcare crisis in history unfold, Diamond Physicians has worked diligently to develop an innovative healthcare solution for America. Diamond Physicians pioneered a new “direct medicine” model saving clients significant healthcare costs while providing a higher quality of care. Diamond Physicians offers its clients 24 hour access to a family physician via phone, text, email, same-day visits with virtually zero-wait time, preventative wellness programs and more.

vistaprint espn texas pinckneyDoctors should make a difference in the quality of people’s lives. We must place our patient’s comfort and well-being at the top of our priority list,” said Dr. James Pinckney II, CEO and Founder of Diamond Physicians. “I appreciate patient interaction and am thankful to have as much time as needed to address my clients’ concerns and provide preventative, long-term wellness plans. Our model is an absolute necessity for clients like Tyrone, who require adept physical wellness to compete successfully and who also travel extensively.”

Concierge medicine was a new concept to me until I met Dr. James and Dr. Lyssy. Knowing Dr. Lyssy is accessible to me and my family while I travel on tour with a quick phone call or text message any time of day is invaluable,” said Tyrone Van Aswegen, PGA Tour player. “I know I will be well taken care of and in the best shape possible to focus on generating some great results on the PGA Tour.”

The one-year agreement will incorporate sponsorship and community engagements with Tyrone including local community health events, social media Q&A sessions, and collegiate and high school level activations.

The partnership allows Diamond Physicians to expand their network beyond Dallas to reach communities across America who are in vast need of quality healthcare options. The vision is to franchise the Diamond model and bring affordable luxury healthcare nationwide. The first franchise will open in April 2015 in Frisco, TX.

“Our relationship with Tyrone allows us to educate golf fans and communities around the country about affordable luxury healthcare at some of the top local and national golf events,” said Dr. Anthony Lyssy, Managing Partner and Medical Director of Diamond Physicians. “We’re pleased to have a professional athlete and family man encompassing the Diamond brand and what we stand for. We hope golf fans and community members alike are enlightened on the efficiency and quality of care Diamond Physicians has to offer and help provide enthusiastic support for one our local PGA players.”

About Diamond Physicians

Diamond Physicians is a concierge medicine practice offering clients exemplary luxury healthcare within reach. With an email, text, video conference or phone call, clients can reach their doctor any time of day. Clients enjoy same-day visits with virtually zero-wait and unlimited time with their doctor as needed.

The Diamond Solutions Plan, designed specifically for corporations, aims to protect small and large businesses from rising healthcare costs and safeguards the time and productivity of their employees. A low monthly fee provides the same services offered to individuals, unlimited visits, no copay, and the ability to speak with a Diamond Physician via phone, text, email or video conference 24 hours a day. Diamond also created a wellness program to significantly improve quality of life. The comprehensive Diamond 360 advanced physical exam is clinically proven to significantly reduce the risks of heart attack, stroke and diabetes years before traditional methods.

Diamond has launched a national franchise initiative to incite the direct primary care movement. Our goal is to improve the patient physician relationship while dramatically decreasing national healthcare expenditures. We are actively searching for investors and physicians looking to revitalize healthcare delivery not only in the DFW metroplex but across the country.

For more information, please visit or contact

About Tyrone Van Aswegen

Tyrone Van Aswegen is a Professional Golfer currently playing in his second season on the PGA Tour. Tyrone entered professional golf in 2004, consistently having success each year since turning professional. He earned his PGA Tour card for the 2014 season after finishing in the Top 25 ranking on the Tour in 2013. He immediately took advantage of the opportunity, playing well throughout the year, making 15 cuts in 25 PGA Tour starts, recording four Top 25 finishes and earning a high finish of 16th at the HP Byron Nelson Classic.

Mr. Van Aswegen played collegiately at Oklahoma City University and became the first former Oklahoma City University golfer to earn his PGA Tour card. At OCU, he captured the 2002 NAIA individual championship. He was a three-time All-American and led OCU to four national championships from 2000-04. He graduated in 2004 with a degree in Business Administration.

Tyrone was born in Johannesburg, South Africa and now lives in McKinney, Texas with his wife Cristin and their daughter Scarlett.

For more information about Tyrone, please visit or contact him via Twitter at @Tvangolf.

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