Champagne with your Cialis? It’s the pharmacy for the 1% — Personalized care comes to Upper East Side—for those willing to pay for it.
Crain’s New York Business, Health Pulse is a subscription-only website focused on the business of health care.
Updated 05/18/2015 | Crain’s New York Business – Add one more entry to the ever-growing list of businesses trying to siphon money from America’s wealthiest citizens: An Upper East Side pharmacy is betting that residents of the tony Manhattan neighborhood will pay a sizable premium for personalized care.
For $2,500 to $6,500 a month, Cedra Pharmacy on Second Avenue and East 63rd Street is offering concierge services, such as weekly consultations with a pharmacist and unlimited door-to-door limo rides to doctors’ appointments.
SPOTLIGHT on NEW YORK: “You don’t have to be rich to have a concierge physician,” notes Dr. Kaplan. In fact, fees are typically lower than most insurance deductibles. And patients love being seen by the doctor personally every time.
“This is a niche program,” said Mazen Karnaby, 37, who opened Cedra this past December. “It’s only for people who would like to get pampered and make sure that they’re getting the best service there is when it comes to the pharmacy world. We will be there right next to their doctor.”
A version of this article appears in the May 18, 2015, print issue of Crain’s New York Business.
* Editor’s Note:
“It is important to note that industry physician surveys, investment analysts and industry experts tell The DPC Journal’s research arm, The Concierge Medicine Research Collective, that they believe there are an additional 6,000 physicians who practice some form of Membership Medical Care (MMC) — i.e. albeit Concierge Medical Care or DPC, across the U.S. at this time (December 2014) equating to a total of approximately 12,000 MMCs operating in the U.S. — representing a total of just less than 6% of all licensed primary care physicians in the U.S. Another way to to look these numbers in perspective … is these 12,000 MMCs represent just over 1% of all licensed physicians in the U.S. across multiple specialties. According to the most accurate observers and news reports in recent past, we caution that exact numbers (<300 DPC; 5-6k up to 12k Concierge Care) are hard to track. The shift by physicians, despite hype, has been gradual. However, the positive data coming out of the MMC marketplace, usage and acceptance by consumers is growing at a moderate rate.” ~DPC Journal 2015 Annual Report and Market Trends Summary