Last Updated: AUGUST 27, 2015
By Concierge Medicine Today Staff & Contributing Physicians Recommendations
Probably thousands of books offer doctors advice about business, leadership, money or startup guidance, but we’ve narrowed it down to just 15. Docpreneurs and all those fascinated by the emerging Free Market Healthcare Delivery innovations today should find the time to read these titles this year during their travels:
Leaders are readers, period. As you well know, Docpreneurship can be a minefield of new and hard-to-navigate data and experiences. From managing staff to defining a vision for your medical practice. And it doesn’t come with a manual.
Luckily, there’s a multitude of excellent books from founders, VCs, physicians, best-selling authors and CEOs who have seen through it all.
Here’s a collection of some of the best books on concierge medicine, direct primary care, marketing, branding, startups, management, leadership, and entrepreneurship we recommend for anyone from seasoned Docpreneurs to those just starting out.
The Doctor’s Guide To CONCIERGE MEDICINE and Direct Primary Care: Essential Startup Steps For Doctors Considering A Career Transition.
Available In PAPERBACK or eBook/Kindle Edition
START UP | RESOURCE GUIDE | BUSINESS | DOCTORS
NEW RELEASE | May 2015 — 3 Years In The Making! Whether you’re the owner of an existing medical practice or looking for guidance and advice to start your own concierge medicine or cash-based practice, The Doctor’s Guide To Concierge Medicine helps you discover an old-fashioned delivery model of medicine in a modern economy. It will help you follow important steps required for conducting business, set realistic expectations and grow your practice by following in the steps and advice relayed directly to us by physicians across the country over the past decade.
What You’ll Learn In This Book: Physician expertise shared by over two dozen successful industry leading Concierge Medicine doctors and Direct Primary Care physicians; Advice on choosing the right business model; Legal information to help you play by the rule; Guidance on business planning and launch; Hints for effective patient communication and proven strategies to acquire new patients; Marketplace research; latest policy updates and so much more!
“The Marketing MD” by Michael Tetreault (Ranked #12 on Kindle Bestseller List in Medical Resources) — Paperback | Kindle Edition — The difference between good and great is subtle. But what exactly are all of the great medical offices doing? Where are they doing it? In what order?
“The Patient Will See You Now: The Future of Medicine is in Your Hands” by Eric Topol, MD — Paperback | Kindle Edition — In this new era, patients will control their data and be emancipated from a paternalistic medical regime in which “the doctor knows best.” Mobile phones, apps, and attachments will literally put the lab and the ICU in our pockets. The Patient Will See You Now is essential reading for anyone who thinks they deserve better health care. That is, for all of us.
“Now, Discover Your Strengths” by Marcus Buckingham — Paperback | Kindle Edition — Unfortunately, most of us have little sense of our talents and strengths, much less the ability to build our lives around them. Instead, guided by our parents, by our teachers, by our managers, and by psychology’s fascination with pathology, we become experts in our weaknesses and spend our lives trying to repair these flaws, while our strengths lie dormant and neglected.
“Quitter” by Jon Acuff — Hardcover | Kindle Edition — Have you ever felt caught between the tension of a day job and a dream job? That gap between what you have to do and what you’d love to do? It’s time to close the gap. It’s time to be a Quitter.
“Visioneering” by Andy Stanley — Paperback | Kindle Edition — Everybody ends up somewhere in life. You can end up somewhere on purpose! Visioneering is the engineering of a vision. It’s the process one follows to develop and maintain vision. “Vision,” writes Andy Stanley , “is a clear mental picture of what could be, fueled by the conviction that it should be.”
“The Lean CEO: Leading the Way to World-Class Excellence” by Jacob Stoller (Author) — Hardcover | EBook (Amazon) –As organizations strive to do more with less, many are turning to Lean methodology, which is based on the same techniques that propelled the legendary turnaround of Japan’s industrial sector after World War II. Few leaders, however, understand that the real secret behind Lean is a comprehensive approach to management that differs significantly from what is taught in business school. Lean initiatives, consequently, are rarely led by senior management, and seldom lead to significant change.
SOURCE: The Docpreneur Institute, August 2015