By Michael Tetreault, Editor
UPDATED: April 19, 2017 – Many medical offices often delegate social media and anything web to their staff. That’s okay.
But beware, there’s a lot of details involved in creating and managing a reputation online. Today we’ll discuss how to setup a free Google business listing for your and manage your practice online on a regular basis.
For those unaware, a first page listing on Google search results is the Holy Grail when it comes to search engine (SEO) marketing. Many people invest large sums of money each year to appear on the first page by advertising through Google Adwords. If you’ve ever had the pleasure of working with a Google Adwords Representative in the past few months, it truly is a science and more mathematical than guesswork.
For example, to achieve the top ad position when a user searches for “Concierge Doctor Florida”, the advertiser is paying $2.85 each time someone clicks on their ad. This can become very expensive very fast. Wouldn’t it be better if there was a way to appear on Google for Free?
The good news is, there is, and Google wants you to do it.
The “Google Local Business Center
” is designed as a way for local business owners to provide information about their business, so Google Maps can deliver more relevant findings. That also means if people use Google Maps on their smart phone for GPS reasons, you’ll be there too, for free! But in the Google tradition of ‘more is better,’ it goes far beyond a simple location description.
This is an essential online marketing tool that is provided to your Concierge Medicine practice for nothing. Beyond listing your practice, you can add important business information including your phone number, website, practice description, category, payment options, business hours and service area.
But it doesn’t stop there.
Now you must consider monitoring and management.
One inappropriate remark on Yelp! or Google or even HealthGrades could really impact your bottom line.
You should consider also adding professional headshots, building photos and possibly videos. Be careful with videos. Professionally edited and compiled is really the best. Afterall, we are talking about Concierge Medicine and your business depends on professionalism.
Here’s where it gets really interesting because Google, as you may already know, provides information on your search results – how many people viewed your listing, what actions did they take, and where did they come from. And did I mention this doesn’t cost you anything?
For once, free really is free!
Here’s how to take advantage get a free Google business listing:
2. Click on “Get on Google” button
3. Sign In with your Google account. If you don’t have an account, it’s simple and Free to sign up for one.
4. Click on the “Add New Business” button.
5. From there, you start adding your information. It’s as easy as that. We suggest listing your Concierge Medicine practice mailing address for GPS reasons as well.
The results appear with the “Local Business Results” map that you often find at the top of a search. Take the few minutes it takes and add your practice to Google Local. We promise, it is well worth the time spent.
Do you have any other tips to sign up for a free Google business listing for other Concierge Medicine doctors? If so, please feel free to share them in the comment section below or email or call our offices today at: firstname.lastname@example.org or call (770) 455-1650.