Pricing Strategies Inside Direct Primary Care (DPC) Offices
With almost half (approx.. 41%) of all membership medicine and cash-only physician practices reporting a decrease in annual salary in 2013, how should you set fees or prices for your medical service(s) in your practice? Often the most terrifying question facing physicians entering and surviving in this marketplace is, “What do I charge my patients?” Such a simple question, but for the new “Doc-Preneur” it’s often complicated and intimidating challenge.
As a medical service provider, pricing is often particularly subjective. You’re not selling a widget that can be easily bench-marked. You’re selling your training, expertise and time — a market value that isn’t necessarily easily defined. It takes quite a bit of time to figure out this “pricing conundrum” – but after countless discussions with physicians, hours of examination and a little investigation, here are five key things to consider.