OCTOBER 28, 2016 – We are lucky to live in an age where entrepreneurs are diving feet-first into an industry that desperately needs them. For so many years, healthcare has been a market that innovators avoided, due to confusing regulatory, organizational, payment, and emotional nuances. But, we now have an explosion of digital health startups introducing tools that are changing the way we deliver care and engage and empower both patients and physicians. Most of these brave entrepreneurs are either technical or business school rock stars with plenty of passion and drive to succeed. Yet, sadly we see that even the best and brightest often start and fail within 2 years. There is a myriad of reasons for this outcome, but one of the most recurrent causes of failure we see, as we work with startups daily, is the absence of a seasoned physician product developer in the early phases of a digital health startup’s life cycle.