I love helping entrepreneurs set purposeful goals for their new companies. And because they are often doing things that are new to them, they need encouragement too. This is why I frequently write, “You can do it” at the end of many of my columns. However, there are a few occasions when I emphatically say to business owners, “Don’t do it!” I don’t have many absolutes in business building, but I do consistently discourage entrepreneurs from using precious retirement funds to launch a startup business.
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