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Mobile Tech. | Data-based concierge startup by former Google exec opens new primary care office in LA

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Data-based concierge startup by former Google exec opens new primary care office in LA

The membership-based startup, Forward, redesigned the primary care experience around data in San Francisco and is now opening a new office in Los Angeles.

By Jonah Comstock

Forward, a membership-based healthcare startup founded by former Googler Adrian Aoun, is opening its second location only about a year after it began seeing patients in San Francisco. The practice will head next to Los Angeles. “Now we’re saying, we’re going to go ahead and roll this out to the world and not just do our little test bed here,” Aoun said. “And as we’re doing that, the first step was pretty naturally Los Angeles for us. LA is the city of people who have been trying to take control of their health for decades. There’s a Whole Foods on every corner and people are eating organic. … LA has been looking for this solution.”

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