By Michael Tetreault, Editor-in-Chief
Hospital Environments & Executive Health Programs and Concierge Care.
An excerpt from The Doctor’s Guide to Concierge Medicine
Updated: JAN 2018 – Medical centers are no strangers to Concierge Medicine programs, but they have an entirely different set of complexities to consider when implementing in local hospitals and communities for the first time. The physicians who work inside concierge medical center programs are typically primary care and family physicians and some Hospitalists. We know that more hospitals are looking at ways in which they support and service their local communities. More physicians are turning to these facilities for employment.
The Lewis and John Dare Center at Virginia Mason Medical Center in Seattle has been a model for concierge medical care and unique primary care programs for a number of years. In August 2013, the Dare Center invited concierge physicians, hospital administrators and medical center executives from across the country to participate in a roundtable discussion. The inaugural event took place in Seattle, WA.
Even at the highest end, healthcare can be frustrating. But executive health programs have emerged as a solution—here are 10 of the best programs around the country. ~WORTH Magazine; Benjamin Reeves; Oct 7, 2014; 10 Top Executive Wellness Programs
Representatives from The Lewis and John Dare Center at Virginia Mason Medical Center the discussion. John Kirkpatrick, MD, a Dare Center physician, was one of the main speakers and noted that the focus of the meeting was to bring together staff members of medical centers with existing concierge programs to discuss common problems and share successful solutions. At least 15 medical centers attended this meeting. There was a breakout session for program managers in established practices and another for attendees exploring this type of practice, as well as a round-table discussion with “lessons learned” from other programs currently operating in the marketplace.
Other topics included: alternative models; amenities/perks; preserving academic standards; legal hurdles; marketing tips; compensation issues; expectations/boundaries; recruiting; networking and other topics important to successful medical center operations.
“The challenges of medical center Concierge Medicine programs are very different than those experienced by concierge physicians in private practice,” said Dr. Kirkpatrick. “All hospitals/medical centers have special perks and usually enhanced access to specialists for their donors and patrons, often a special number they can call. Most have an informal private banking approach where there is no established fee, just an expected level of donation. Despite the proliferation of individual concierge practices and now organized networks, Concierge Medicine programs INSIDE medical centers are quite unusual. There may be only 20-25 in the entire country.”
- The CEO MUST be supportive and the overall organization MUST embrace the concept. This cannot be over-stated.
- The program needs a Champion. This can be the CEO, or a doctor who is going to provide the care, a VP of Marketing/Business Development, a VP of Foundation or Development Department. Someone must keep the program moving forward. Someone with the clout to promote and do it.
- The Medical Center should have a well-to-do population base of interested Patients . This program works for Mayo in the Phoenix, AZ area and in Jacksonville, FL but not Rochester, Minnesota.
- The Medical Center needs two doctors who already provide personalized services to their Patients.
- Steering committee of stakeholders – Patients, providers, senior administrators, development officers, marketing experts, nursing staff.
Other very important steps include approval of the legal department and development implementation of an internal marketing plan for education of all staff. This should be performed even before external marketing begun.
The latest (2017) examples of Concierge Medical Care Programs currently being used inside hospital and institutional environments include (just a few):
- Concierge Medicine at UC San Diego Health System
- New York-Presbyterian/Columbia University Medical Center and New York-Presbyterian/Weill Cornell Medical Center | One Day, One Location
- Massachusetts General Hospital’s Concierge Medicine Program
The state-of-the-art practice opened in the fall of 2016 and is conveniently located on the tenth floor of 50 Staniford Street in Boston, adjacent to the main campus of Mass General. Learn More …
- MDVIP | MDVIP is a network of more than 700 doctors around the country, which often results in travel savings for patients. The network also means that as patients travel, they are able to access personalized medical services almost anywhere in the country. Patients are “paired with a doctor who is local to you, and who can typically offer same-day, extended appointments,” chairman and CEO Bret Jorgensen says. As proof of the quality of care, Jorgensen points out that MDVIP has a 94 percent retention rate and a readmission rate (the rate at which patients must return to a hospital after an illness) of just 1 percent. LEARN MORE …
- COOPER AEROBICS, HEALTH AND WELLNESS
- Executive Medicine of Texas
- MSK Direct | Memorial Sloan Kettering Cancer Center
If you are considering opening, starting or adding a Concierge Medicine or membership medicine program inside a hospital setting, Concierge Medicine Today has relationships and resources that you should consider. Email Concierge Medicine Today at firstname.lastname@example.org and include in the Subject Line: ‘Hospital Setting Inquiry.’
Categories: Business Planning