By Michael Tetreault, Editor, CMT, The DPC Journal, CMT Canada & The 2018 FOR DOCTORS FORUM in Atlanta, GA
Since this week is the first week back to work, our team of writers wanted to help you jump into the New Year properly.
The key is to look back at 2017 to help you in your Concierge Medicine Practice in 2018. How many times have we heard this phrase … Those who do not study history are doomed to repeat it, right?
So take a breath, walk outside, go sit in your car or close the office door and look at what worked in 2017 and didn’t in your Concierge Medicine Practice. It won’t take long, I promise. Let’s take a look back and determine where you’re Practice as a business has been successful and also at what did not work.
RELATED STORY | 2016-2017 Year In Review in DPC
PRESS RELEASE (Mar. 2016): DPC Journal Highlights Private, Direct Care and Cash Only Medicine Trends With List of Do’s and Don’ts.
Here’s a helpful set of questions to jump start your thought processes.
- What age-banded subscription programs did and didn’t sell to your expectations?
- Did certain specialists, lab groups or vendors provide you with great service or were there others that failed you miserably?
- What events did you attend with and without success?
- Which of your employees (if you have any) were reliable and trust worthy, and which required you to spend far too much time monitoring their work?
- What marketing promotions helped and which fell flat?
- Which social media platforms did you get the most returns from?
- When was the last time you asked a Patient to leave a review for you online?
- What were your busy and slow sales days?
- What payment patterns can you learn from over the past 12-months?
- What parts of the city did and didn’t produce enough walk-in traffic for your membership medicine concept?
- Are there communities in your areas that you currently operate in that make it extremely difficult to get referrals versus the small pockets of certain segments in your local area that made referrals easy?
- Look at each piece of office equipment in your practice and determine if it worked acceptably, or is it time to replace it because it slowed down the time it took to service your Patients?
Do Not Stop Thinking. Your Next Steps Are …
Today, when you think about setting up your Concierge Medicine Practice for success consider this:
- Stay true to what you value, it will become your guidepost.
- Surround yourself with talented people, including mentors: they become your support network …but vet them. If they talk more than they listen, that is a red flag.
- Embrace the changes that are coming by looking back at what worked in 2017 and didn’t.
So what worked in 2017 and didn’t for your Concierge Medicine Office? We’d love to hear from you. You can share your experiences in the comment section below or on social media. Once you have created your answers to this list try to determine how you can either add to the success and correct the problems you had. We at the Concierge Medicine Today, CMT Canada, the FOR DOCTORS FORUM and CMT Canada want your practice and business to grow in 2018 and into the future.
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