National Headlines

THE NEW YORKER: The Apple Store of Doctors’ Offices?

A body scanner reminiscent of the “Star Trek” transporter stood in a corner. Visitors were greeted by a smiling receptionist’s query: “Flat or sparkling?” Founded by former employees of Google and Uber, Forward is a concierge medical service that soups up the annual exam with artificial intelligence and …

By Sheila Marikar, The New Yorker | January 16, 2018

Forward, a startup that wants to position itself as the Apple Store of doctors’ offices, opened a new location in Los Angeles in November, in an upscale open-air mall two doors down from an actual Apple Store. On a recent morning, in Forward’s reception lounge (sharp angles, blond-wood walls, soothing blue chairs), devices for at-home monitoring of vital signs were …



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