National Headlines

PACKER, MD | How to Stop Direct-to-Consumer Prescription Drug Ads

  • By Milton Packer MD

I rarely watch television, but when I do, I am overwhelmed by the number of direct-to-consumer commercials about prescription drugs. The ads saturate the airways. In a single hour, it is possible to see six different drugs promoted. Each commercial has a predictable formula. An actor plays the role of a patient afflicted with a certain disease — often one that is exceptionally uncommon and not recognizable by the general public, or by many physicians.



Categories: National Headlines

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