Did you know … According to professional psychologists and interior designers, yellow is considered the most “visible” color? Light yellow is especially lively and stimulating. Red is another color that commands attention. It encourages action and promotes passion. There are other colors that correlate with specific responses.
The Center for Health Design (CHD) defines evidence-based design as “the process of basing decisions about the built environment on credible research to achieve the best possible outcomes.” Currently, more than 1,200 research studies suggest healthcare design can improve patient care and medical outcomes, decrease medical errors and waste, and increase patient and staff satisfaction.
Here are some general guidelines to help you select the best colors:
- Red can inspire passion and excitement but can also convey danger and fierceness. Try using red as a border or for lettering rather than making it the prominent color.
- Orange makes people feel a lively exuberance, which is great for product launches. However, like with red, don’t make it overwhelming or it can become too “loud” for some people.
- Yellow is a cheerful color that literally brightens peoples’ day. The drawback is, it can subliminally cause caution so don’t use it when promoting an idea that is highly ambitious or progressive.
- Green brings a feeling of cool, refreshing relaxation. It can be ideal when you want the person to feel comfortable rather than excite them with something groundbreaking.
- Blue is a tricky one. It can make visitor feel subdued but that can easily become unhappiness, which is never a good association.
- Purple, royalty and dignity go hand-in-hand. Being regal is great in 16th Century England, not always as great at 21st Century trade shows. Unless, of course, it has a direct connection to your business.
- White is pure, clean and well-organized.
- Black equals emptiness and negativity. Even if it looks sleek, that is a rough impression to overcome. (Yet, many conferences and trade shows use black carpeting and black drapes on the back walls!)
Here are other “patient behaviors” to consider when interacting with a face-to-face:
- Establish eye contact.
- Genuinely smile when you walk in the room to greet them. First impressions matter!
- Stand tall and be confident.
- Dress to impress your prospects. This is a critical one. Read our recent story with evidence about how patients want their doctors to dress here …
- Avoid sitting and leaning against furniture or walls.
“[Related to interior design inside a doctor’s office ….] First of all – we should ALL expect and have VERY HIGH EXPECTATIONS of treatment when it concerns healthcare, especially when it comes to our family!!!!!” ~Barbara, Missouri | Real Patient inside a Concierge Medicine office | June 2017
By Michael Tetreault, Editor-in-Chief
Updated, July 24, 2018 – If you sat in a chair from the early 90’s, how does that make you feel? If you sat on a brand new chair you hand-picked from a new furniture store … a chair that had a purpose, a design and a relationship with other elements in your practice — how would that make you feel?
Well, your patients are thinking about these things. How do they feel when they see or sit on that old lobby chair? Does the door knob on the entrance of your practice feel old and rattled or modern and solid.
Feelings matter. They are important. Believe it or not, these little things matter, a lot.
You can do better.
Some of the most unusual and yet, simple and incredibly easy things can be fixed, today. These things can make dramatic and positive statements about you, your competence and the care you seek to deliver to your patients.
“If you are resigned to be treated poorly by your doctor and his/her staff … you have no one to blame but yourself. You can leave. You do have options. Why is it that we have such high-standards when we go on vacation to a nice hotel … but yet when it comes to healthcare offices and healthcare delivery we suddenly accept rude and dismissive behavior from staff (and yes, physicians too!) and we lower our expectations and high standards of respect? Why do patients relegate themselves, their loved ones and friends to two and four hour visits filled with consternation and dismay?”
Unfortunately, the majority of healthcare environments today have created a perception in which physicians are unprepared to deliver great care. You never intended for your practice to be stagnant. Physicians today are left to overcome a lot. But what if today, you have the opportunity to show every patient that Clinic Design: Matters … you show them that they, matter.
Create a new perspective for your practice.
As part of a new and special series on the impact of healthcare and the importance and interior design on patient care, DocPreneur Podcast Host and Editor, Michael Tetreault interviews two of healthcare’s most creative interior designers, Mitra Pakdaman, Founder & CEO at LA Healthcare Design in Los Angeles, CA and Cheryl Janis, Principal Designer at Interior Design for Health & Wellness in San Francisco, CA.
Run Time: 24:51 seconds
Description: Considering the fact that Interior architectural design of medical facilities has undergone a paradigm shift over the past few years, this write-up is intended to inspire our clients and the stakeholders by projecting the growing possibilities in the field of ‘Healthcare Interior Design’, and its potential to help create state-of-the-art establishments. A study has reported that the US is currently in the midst of an unprecedented healthcare building boom, owing to the improved focus on improving patient, environmental, as well as workforce safety and quality, which has in turn created a need for the creation of optimal physical environments.
Run Time: 19:59 seconds
Description: Cheryl Janis teaches doctors and healthcare professionals how to transform their practices into nurturing spaces that increase revenue. Unlike conventional interior designers, Cheryl uses an interdisciplinary approach to design—evaluating the patient experience from the moment they walk through the door until the time they leave, and every step in between.
Run Time: 24:52
Description: It is an undeniable fact that color has the ability to affect the surroundings as well as be affected by the surroundings and the color of light that falls on it. In Interior Design, a color is defined by various terms such as ‘primary’, ‘complimentary’, ‘warm’, ‘cool’, ‘hue’ and ‘tint’, based on several factors that also include shades. In advanced healthcare interior design, the color green is often used to create a calm and relaxing atmosphere, in both residential and medical spaces. Green, similar to blue, is soothing to the eyes, and is often a most preferred option for interior design, given the availability of multiple shades. Designers use the color green as a blend of multiple shades or in combination with other calm and soothing colors, to create a restorative effect.
Additional Concierge Medicine Interior Design Resources
FREE “Color Cure” Course DOWNLOAD
Cheryl’s “Color Cure” Email Course Concierge Medicine Physician listeners is available at www.thecolorcureemailcourse.com
Inside the Course:
- Lesson 1: What Friggin’ Color Do I Paint These Walls?
- Lesson 2: Colors That Agitate The Brain
- Lesson 3: Three Things Wrong With Traditional Color Theories
- Lesson 4: Reliable Paint Colors That Make Your Life Easier
- Lesson 5: When Your Office Landlord Freaks Out About A Color
Enter your email to get started … CLICK HERE >>
To Contact Cheryl, ask questions, download or purchase a copy of her new Book, visit:
“The Color Cure is amazing. The depth of knowledge Cheryl has and how she easily presents it to create beautiful spaces is truly magical.” ~Dr. Payal Bhandari MD | San Francisco Advanced Health & a Concierge Medicine Today (CMT) Top Doc in Concierge Medicine
Contact LA Healthcare Design | C/O: Mitra Pakdaman, CEO/Founder
9437 S. Santa Monica Boulevard
Beverly Hills, CA 90210
7083 Hollywood Blvd
Los Angeles, CA 90028