FMCG and Retail | 02-22-2017
It’s no surprise that many Americans aspire to live healthier lives. And while being healthy isn’t a new trend, the way consumers manage their health is distinctly different from times past. Going to regularly scheduled doctor’s visits, choosing careful diets and exercising throughout the week are still useful tactics in managing a healthy lifestyle, but many Americans today are much more mindful of other factors when it comes to managing their health, such as health care costs and alternative channels to seek care. And fast-moving consumer goods (FMCG) manufacturers and retailers should be taking note. So what sparked this shift? In recent years, health and wellness has elevated in importance for countless consumers, largely due to a convergence of factors, including rising health care costs and an aging population. Consumer health risks are also evolving. As Americans are living longer, chronic diseases are also on the rise, meaning consumers are looking to new, affordable and convenient formats to address their ailments, such as in-store retail clinics. While rising costs and rising ailments may seem like doom and gloom, there is some light at the end of the tunnel for manufacturers and retailers to capitalize on the growing health and wellness trends among Americans.