By James Clear
February 20, 2014 — When I built my first website a little over 3 years ago, I had no idea what I was doing. Naturally, I figured that looking at what other websites and blogs had on their pages would be a good place to start. I started seeing sites with social media buttons, email popups, advertisements, comments, and all sorts of other things. At first glance, these things seemed important. After all, every other website had them and they appeared to serve a purpose. But as I continued tweaking my site design, I tested what would happen if I eliminated the unessential pieces. I didn’t run any advertisements. I took down all of the social media buttons. I eliminated the sidebars, the suggested content, and anything else that wasn’t absolutely essential. As I pulled away each piece, a funny thing happened. People were less distracted. Visitors spent more time reading my articles. More people joined my email list. The simpler things became, the better the results were. But it’s not just websites. Once my eyes were opened, I noticed impact of simplicity in other areas of life as well.
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