Great example of how US private direct models can be low-cost and aimed at specific services or features that need not constitute the practice of medicine but provide desired conveniences for modest private fees. More of this is coming and inevitable….
CVS is testing a membership program as Amazon pushes into prescription drugs
- CVS is piloting a membership program in Boston called CarePass.
- CarePass’ perks include free delivery on most prescriptions and online purchases.
- Amazon acquired online pharmacy start-up PillPack this year, a move seen as a major threat to pharmacies.
Free delivery. A membership fee. It’s not Amazon Prime, though it sounds like it.
CVS is piloting a program in Boston that includes free delivery on most prescriptions and online purchases, access to a pharmacist helpline, a 20 percent discount on all CVS-branded products and a monthly $10 coupon. Called CarePass, a membership costs $48 annually or $5 monthly, less than half the price of a Prime membership.
Though still just a pilot in one city at this point, CarePass is a bold attempt to fight Amazon — and may even put the retailer ahead. CarePass bundles prescription drug delivery with everyday items — something Amazon doesn’t yet do.