By Michael Tetreault, Editor | Concierge Medicine Today
NOVEMBER/DECEMBER 2018 – Today we sit down with Kyra Bobinet, MD MPH, CEO of neuroscience design firm engagedIN who recently (September 2018) announced Fresh Tri, engagedIN’s new practice app for science-based healthy habits.
At the Health 2.0 conference in Silicon Valley, David Hoke, Sr. Director, Associate Health and Well-being at Walmart and Kyra Bobinet, MD MPH, CEO of neuroscience design firm engagedIN announced Fresh Tri, engagedIN’s new practice app for science-based healthy habits. Walmart is launching Fresh Tri to associates and customers to empower effective behavior change, starting with healthy eating.
Fresh Tri curates habits proven effective through scientific studies and crowdsourced success from many Walmart associates who dramatically changed their lives. It focuses on cultivating the iterative mindset, focusing people on practice and experimentation to achieve long-lasting, healthy habits. Through this approach, Fresh Tri is specially designed to steer around brain areas that hurt motivation—to remove feelings of failure and self-blame from a person’s behavior change efforts. It guides users to practice what they feel most motivated to try from a catalog of behaviors that have demonstrated success for others like them.
Using a toolkit of behavioral neuroscience and rigorous literature review, engagedIN designed Fresh Tri to leverage how the brain functions during habit formation. It can bridge the brain-behavior gap between what people wish they would do and what they actually do. Fresh Tri employs game-like interfaces, compassion design, and mindfulness science in helping users to test-drive healthy habits and iterate on them as needed to find what ultimately sticks. “The reason that people fail is because they quit trying,” said Dr. Bobinet. “If people could keep trying, I’m pretty sure that everyone would have a breakthrough.” Fresh Tri solves this, Dr. Bobinet explained, “by working with, instead of against, the brain.”
Dr. Kyra Bobinet, the CEO-founder of engagedIN was also the Keynote speaker at the 2018 CMT Concierge Medicine FORUM held in Atlanta, GA, Friday, October 26, 2018 at 9:00am ET thru Saturday, October 27, 2018 at 3pm ET. As a national speaker, bestselling author and CEO-founder of engagedIN, a neuroscience-based design firm, Dr. Kyra Bobinet (with her bio available online at www.conciergemedicineforum.com/speakers and www.engagedin.com/us/) devotes her life to cracking the code of WHY we engage in our health. engagedIN, her company, applies neuroscience and design thinking to behavior change products and programs to help organizations improve health and well-being.
engagedIN is a Santa-Cruz-based neuroscience-based design firm focused on behavior change through a combination of science, design and technology. Founded in 2013, the firm has become the secret sauce of innovators within the Fortune 500. engagedIN solves the brain-behavior gap™ by combining the latest research with a compassionate design approach to increase engagement and behavior change at scale.
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