FOR IMMEDIATE RELEASE
JUNE 1, 2018 — It was more than four years ago Concierge Medicine Today (CMT) released its Top 20 Web Sites in Concierge Medicine in 2014. Fast-forward, today, CMT has taken a look at plenty of new websites which are brand new in the space as well as reviewed some of the old ones to see if they’ve been updated. Do they solve a problem? How is this program [or Physician] helping to communicate and make a Patient’s life better? Does the web site help the Patient enroll right there, schedule an appointment with ease or capture the visitors contact information? Does it have a strong call-to-action? Does it communicate mission and vision whereby stating in no uncertain terms, ‘You’re in the right place and you’ve arrived at a medical office that cares…’?
“For us at CMT, a great web site solves a problem. Whether a Patient knows it or not, a Doctor’s web site provides a solution. Today, a Patient wants a partner in their Doctor. They want a friend. They want someone who cares. So, a great web site should communicate that. A lot of times, designing a great web site is guessing or emulating what you might think worked well elsewhere. We love art. We love gloss and pretty pictures but a great design communicates an experience. That is what people can talk about when they leave your office or hang up the phone after you’ve helped them. Design of a great web site and a really unique Concierge Medicine program and medical office today allows all these things to work together to create a unique experience for the Patient and the Doctor. It brings them closer together. And that is what people talk about and that is exactly why people are falling in love with Concierge Medicine once they’ve experienced it. These tools should all work together to say ‘I’m your Doctor, I’ll be right there … and this place is designed just for you.’ When was the last time you felt that in healthcare? These communication tools allow people to take ownership of their care. Your web site should be so good that when you see a new Patient for the first time, they remark about it to either you or your staff. You want your web site to say to a new patient ‘We’re in this together …’ For us, a great web site moves a prospective Patient closer to the Doctor — which is the singular mission behind so many great Concierge Medicine programs across the country today …” ~Michael Tetreault, Editor-in-Chief of the industry trade publication, Concierge Medicine Today (CMT).
We live in a healthcare marketplace and culture that tells us healthcare is inconvenient, expensive and frustrating. It is so easy for Doctors in Concierge Medicine to move away from that brand. Healthcare is filled with customer-no-service and poor service. What will a Patient or visitor to your practice web site do when you’ve peaked their interest in your Concierge Medicine program and they’re no longer content with the care they have received in your community at another medical office? Are you making it really easy for the Patient to connect with you? We know some great Doctors with some terrible web sites. That’s not necessarily the Doctor’s fault. Afterall, you’re a Doctor, not a strategic web site designer.
“Patient Satisfaction in Concierge Care remains exceptionally high but inside traditional medical practice environments, patients expect to wait and they expect friction with staff,” notes Tetreault. “Nowhere else in our lives except inside a healthcare facility do we ready ourselves for this kind of tension. Attitudes toward Concierge Medicine have undergone significant and positive changes since the signature of the Affordable Care Act in 2010. Patients seeking Concierge Physicians tell us they expected insurance to cover their visit. When it is was not, they expected to fight. Consumers of healthcare today say, they expect a disengaged staff and an unpleasant visit when at their doctor’s office. We can do better. Concierge Medicine Patients are Invited rather than Expected. This counter-intuitive approach exceeds expectations, thereby creating a massively loyal and engaged audience which, in turn, is producing some amazing patient outcome data as released and seen by other organizations operating in this space.”
Fast-forward to 2018 and we see that a lot has changed in the unique niche of Concierge Medicine. People [e.g. the Patient] say they value relationship over cost again and again. They’ve lost faith in the healthcare provider they’ve seen and they want a Doctor that is willing to smile, befriend them and care about them in their time of need. Sounds so simple, doesn’t it? But the sad reality is that very few people have experienced this. As you may have read in my recent story “Radical Hospitality” … early this year, I wrote about a recent experience I had with a Physician at an Urgent Care Center and how there were no lollipops or even tissues in the exam room.
The words “Learn More” or “Get Started” are some of the most common mistakes web site designers make when designing healthcare web sites. And, you don’t have to look very far on the Internet to find some no good, very bad web sites in medicine.
Patients want and deserve more from their Doctors. The web site is the first place they go when they get fed-up. What will they find when they search your name?
In 2018-2019, time spent with a Concierge Medicine Patient has increased and is now on average, between 45-minutes and 90-minutes per visit, every time. Focus on individual subscription Concierge Care plans is on the rise as is interest in such innovative medical offices which offer Personalized Medicine, Whole Genome Sequencing, Pharmacogenomics, Evidence-Based Medicine data and more. More and more Concierge Medicine Doctors offices are also learning about the positive impact that evidence-based medicine interior design inside a Concierge Medicine practice has on patient care.
This year, we looked at some simple criteria to help formulate this short list of great Concierge Medicine web sites in 2018. Those include:
- Digital Engagement
- Patient Education
- Ease of Use/User Friendliness
- Form Submission Use
- Lead Capture
- Use of Color and Graphics
- Social Media Interaction & Functionality
- And More.
We asked our CMT readers, Patients subscribers of CMT and our annual FORUM guests who use and those who also don’t yet use Concierge Medicine for their input in our surveys and polls … Physicians from outside the industry as well as innovative business leaders in this marketplace to tell us who they think are the Top Most Engaging, Educational, Interactive and Well-Designed Web Sites In Concierge Medicine in 2018.
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Concierge Medicine Today’s Top Individual Medical Practice Web Sites Include (Listed in Alphabetical Order, Not Ranked By Order):
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Medical Center and Hospital Concierge Medicine and Executive Health Programs (Listed in Alphabetical Order, Not Ranked By Order):
Consultants Working In The Concierge Medicine Space (Listed in Alphabetical Order, Not Ranked By Order):
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Other Notable and Popular Destination Web Sites Concierge Medicine Doctors and Patients Should Know About (Listed in Alphabetical Order, Not Ranked By Order):
The web sites seen in this poll engage patients, educate and celebrate physicians and a medical brand through creative, patient-driven design. Illustrating that at the core of each private-pay medical practice a commitment to connect and remain connected with the patient.
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“A physicians reputation in the public and online is dramatically different from the patient reviews they may receive prior to a physicians entry into Concierge Medicine vs. after the conversion,” said Tetreault. “Many [physicians] go from zero to hero in the eyes of their patients in a matter of weeks or months. We have also noticed that the physicians staff and their individual attitudes towards patients still remains a sore spot among the doctor’s and patients concerns. Even post-transition, when physicians are well into managing their Concierge Medicine members … managing staff inappropriately can impact the clinic’s annual patient retention and ultimately, their bottom line. However, it is amazing what can be accomplished when Physicians walk this healthcare delivery process out and into their own communities. It is only now, that when we are able to look back and track these dramatic career moves of physicians that we see why so many patient experiences make so much sense.”
Identity, reach, and engagement is a medical practice web sites most defining expression of success. At its heart it influences visitors, conveys trust and a commitment to a mission to deliver extraordinary service when you visit your doctors office. It’s an extension of your brand’s behavior and heart: who you are, what you stand for, what motivates you. The best web sites in concierge medicine give each company a unique place in the world. From small medical offices to larger clinics with unique value propositions, the list of the “CMT Top Web Sites in Concierge Medicine” listed above are reshaping the healthcare delivery model is increasingly present in these offices. From med-spas to primary care, osteopathic medicine to pediatrics — these brands have created an engaging web site experience, culture and personality. And when it comes to design, these are the web sites to watch and quite possibly, the brands of the future.
About Concierge Medicine Today
Concierge Medicine Today (CMT) is a news organization and the Concierge Medicine industry’s oldest national trade publication for the Concierge Medicine and Membership Medicine marketplaces. Its website is the online destination for businesses, consumers, physicians, legislators, researchers and other stakeholders to learn about the history of this industry, various business aspects of the marketplace, trends, breaking news and more that drives the conversation that Concierge Medicine and free market healthcare delivery is creating on a national and international level. LEARN MORE, visit www.ConciergeMedicineToday.org or visit, www.ConciergeMedicineFORUM.com
Now, tell us who your favorite is —
If you have any questions about these physicians, their services, etc., please contact the doctor or doctor’s office directly. Concierge Medicine Today uses its best efforts to gather the information that is available and use it effectively. Ultimately, however, it is the professional judgment of the Concierge Medicine Today editors, the Managing Director and Publisher, which determines the “Top 20 Web Sites in Concierge Medicine” Concierge Medicine Today’s selection. The editors, publisher, distributors, Concierge Medicine Today, LLC., its related, affiliated or subsidiary companies, stress that since the details of an individual’s personal health situation are fact-dependent, in no event shall any of our representatives or affiliated companies be liable for any direct, indirect, special, incidental or consequential damages or financial costs arising out of the use of any of the physicians on this list.
Categories: Insights & Analysis