Insights & Analysis

Behavior Design Thinking … B. Walker: Why Some Patients Don’t Pay Their Bills —

Posted by Brent Walker on Tue, Feb 19, 2019

Nearly 43 million Americans face medical debt­, but are they all uninsured? Not quite. One in five patients with health insurance admit that medical bills put a strain on their finances. This data is close to what c2b solutions’ market research study illustrates with 27 percent of the general population agreeing with the statement “I have a hard time paying my healthcare bills”.

Dr. Kyra Bobinet, CEO of engagedIN and Keynote Speaker at the 2018 CMT Concierge Medicine FORUM in Atlanta, GA.

RELATED STORY | Understanding CONCIERGE MEDICINE Patient Behavior

New CMT DocPreneur Podcast, EP. “Behavior Design In Healthcare: Meet Dr. Kyra Bobinet, CEO of Neuroscience Design Firm engagedIN”

These aren’t the sickest patients either. Nearly 70 percent of patients struggle to pay off hospital bills of $500 or less within a year and the challenge isn’t going away. The Centers for Medicare & Medicaid Services projects national health spending will grow by 5.5 percent annually for the foreseeable future, reaching a staggering $5.7 trillion by 2026. But by using psychographic segmentation to gain insights on healthcare consumers, hospitals can boost patient payment collections even as healthcare costs continue to grow.




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