“[These] practices should be successful in most cities and states where there is an inadequate supply of primary care physicians,” says Dr. Chris Ewin, Founder and physician at 121MD in Fort Worth, TX. “Most important, a physician needs to have social skills to sell him/herself and there new practice model to their patients and their community. Docs undercharge … we were in school for 10-12 years. To be successful it’s all about personal relationships. This isn’t that hard … but many Docs just don’t know how to sell themselves.”
The #1 Reason Patients Say They Quit Their Doctor Is Not Because of the Doctor … It’s the Staff!
RUDE OFFICE MANAGER and/or STAFF.
In some cases, physicians employ their wives as front office staff. In most practices, this is great. However, in some practices, when the patient knows that it is the doctor’s wife that is being curt or ill-tempered, the patient is much more reluctant to tell the physician about their experience. In other cases, the physician has employed his/her front office staff for many years and is aware of the problem but unwilling to make a change because of emotion, history or finances.
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