A half-dozen startups are bringing glamour and warmth to fertility treatments by offering concierge services such as personal coaches and curated networks of clinics.
By Megan Molteni | Science | 05.30.19 07:00 am
The first time Ashley Binder went through a surgical procedure to retrieve her eggs for in-vitro fertilization, she got some cramps and a bill from her fertility clinic she had to sort out with her insurer. The second time was no less uncomfortable, but instead of a bill, what showed up on her doorstep was a bouquet of flowers and a note of encouragement from her fertility coach, Nicole.
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