Does the title “physician assistant” accurately describe the level of care that PAs provide? The American Academy of Physician Assistants has tapped marketing agency WPP to determine whether the profession needs a better name and shared some data at its annual meeting. While WPP found that 90% of PAs believe there is a disconnect between their title and responsibilities, a name change remains contentious. While some PAs think the term “assistant” is misleading for patients, others believe that a rebranding would confuse them even more.
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