By Michael Tetreault, Editor-in-Chief
I love Doctors. They are in my life and my families … absolute heroes! Your the backbone of our communities and nations most unappreciated asset.
If I sat down with a Doctor today for coffee (or tea) and you asked me for 5-6 of the biggest lessons Physicians have learned about Concierge Medicine over the years, here’s what I’d probably tell you about:
- Give yourself a raise! (even if it’s $5/mo.)
- Keep better worry hours. No one makes good decisions in the wee-hours of the night once our head hits the pillow. Save those wrestling matches in your mind for daylight and working hours. Just try it … you might find you sleep better!
- Haters distort the numbers they are not your primary patient audience. They misunderstand the mathematics and what you do doesn’t appeal to them. Keep your main thing, the main thing and people will rally around you and love you for it.
- As a Concierge Doctor, you set the bar high for others to live up to. Be proud of it. Today, the bar is so low in healthcare that we have no where to go but up and better — yet no group in healthcare (save a few, of course) are willing to proudly blaze the trail and then send back maps for others to follow.
- If you’re unlucky enough to have a waiting room, buy more comfortable chairs.
- Make people smile. Acknowledge people in the waiting room … even if it’s just for a moment. Crack a joke, even a bad one.
- Smile more.
- Listen more.
- Eye contact.
- Clean Your Pens!
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At this point, we’ve probably sipped at least one cup of coffee. If we had time, I’d hope you join me for one more and here’s what I’d probably tell you!
- Rethink the Interior Design of Your Female Restroom.
- The best thing you can do as a Doctor today is write two or three Thank You notes, and tomorrow, and the next day, and every day.
- Managing people is hard. Make sure they know the type of care delivery environment you are striving to create. Cast your vision and monitor whether or not they’re onboard.
- Get out of the office. Once a quarter, try having your staff meetings elsewhere.
- Concierge Medicine is caring. It’s an invitation, not an expectation.
- Customer Service in Concierge Medicine matters, a lot! Inconsistent customer service won’t lead to better outcomes, happier patients or practice growth.
- The day after perfect is coming. There’s an old adage that says: “It’s hard to wait around for something you know might never happen; but it is harder to give up when you know it’s everything you want.”
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