More than a decade ago, The New England Journal of Medicine (NEJM) reported that “Health is influenced by factors in five domains—genetics, social circumstances, environmental exposures, behavioral patterns and healthcare.” In the ensuing years, the adoption of technology, shift from volume- to value-based care, and rise of healthcare consumerism have begun to transform healthcare in America.
Despite the influence of electronic health records (EHRs), growing cost pressures, and consumers with more ‘skin in the game,’ improving health outcomes remains elusive. Why? Because, according to NJEM, healthcare only accounts for 10 percent of poor health outcomes, whereas patients’ behavioral patterns and social circumstances account for 55 percent.
How to Take Patient Engagement to the Next Level
Positive health outcomes demand high levels of patient engagement—and not just when patients have a problem. Disease prevention and wellness management demand engagement, too.
Unfortunately, most healthcare organizations aren’t connecting with consumers to that degree. What steps can they take, without overextending their budget?
Step 1: Focus on well-informed diagnoses.