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NEW, Part 2 — EP 235 | Ms.Medicine … an enhanced, concierge primary care model for women with Dr. Lisa Larkin

“I founded Ms. Medicine with the belief that a women’s-specific concierge medicine organization could positively impact women’s health in several ways,” Said Dr. Larkin. “First, by creating a sustainable, concierge practice model, Ms.Medicine allows women’s health-trained primary care clinicians the opportunity to provide the evidence-based, complex women’s health care they were trained to deliver. It also would encourage primary care providers interested in women’s health to obtain women’s health training and practice women’s health-specific primary care — increasing the number of women’s health-trained providers practicing evidence-based medicine.”

By Michael Tetreault, Editor, Host

Today we sit down with Dr. Lisa Larkin for part two of a 2-part interview. Dr. Larkin was recently named “Changemaker In Medicine” by Medical Economics, a distinction given to one of only seven physicians by the national publication AND the 2019 Health Care Hero Entrepreneur by the Cincinnati Business Courier.

Dr. Lisa Larkin is Founder and CEO of Ms.Medicine, a health care business model dedicated to advancing evidence-based women’s health. Ms. Medicine is an enhanced, concierge primary care model for women that addresses women’s comprehensive medical needs, including urgent/acute internal medicine needs as well as long-term overall health and wellness. She is also owner and President of Lisa Larkin, MD and Associates, an independent, women’s primary and multispecialty Direct Primary Care and Concierge Care practice. Dr. Larkin is the Founder and Executive Director of the Cincinnati Sexual Health Consortium, a non-profit designed to improve the sexual health and wellness of individuals. She serves as Director of Women’s Corporate Health for TriHealth and formerly served as Associate Professor and Division Director of Midlife Women’s Health and Primary Care at the University of Cincinnati College of Medicine and as the Director of the UC Health Women’s Center.

Known as an entrepreneur and health care “disrupter,” Dr. Larkin is the Founder and CEO of two women’s health-focused business initiatives designed to improve the care of women. In addition to Ms. Medicine, LLC, she founded MyBreastRiskIQ, LLC, a digital women’s health start-up whose mission is to educate and inform women about their individual breast cancer risk and breast cancer prevention strategies.

“I founded Ms. Medicine with the belief that a women’s-specific concierge medicine organization could positively impact women’s health in several ways,” Said Dr. Larkin. “First, by creating a sustainable, concierge practice model, Ms.Medicine allows women’s health-trained primary care clinicians the opportunity to provide the evidence-based, complex women’s health care they were trained to deliver. It also would encourage primary care providers interested in women’s health to obtain women’s health training and practice women’s health-specific primary care — increasing the number of women’s health-trained providers practicing evidence-based medicine.”

About Ms.Medicine

Ms.Medicine providers maintain a much smaller practice with fewer patients than traditional primary care models, allowing them to commit more time and knowledge to each patient, building a relationship that addresses not only immediate concerns but also focuses on wellness and prevention. Ms.Medicine patients pay an annual membership fee – about the same cost as a one-day executive health appointment — which gains them unlimited, 24/7 access (including by email and cell phone) to their Ms.Medicine provider, and covers all visits. Additionally, patients have access to deeply discounted prescription medications, lab work, imaging and other services. To learn more about Ms.Medicine, visit www.MsMedicine.com or call 513.760.5511.

FACT SHEET

WHAT IS Ms.MEDICINE?

Ms.Medicine is an innovative health care organization whose mission is to raise the standard of care of women’s health and address the unmet medical needs of women. Our vision is to become a national organization of specialty trained, women’s health experts setting the standard for exceptional, evidence-based women’s health care.

For patients, Ms.Medicine is a concierge medicine model. Launching first in Cincinnati, Ms.Medicine is founded by Lisa Larkin, MD, a women’s health internist with specialty training in women’s health care. Dr. Larkin is President of Lisa Larkin, MD, and Associates, an internal medicine and women’s health practice in Mariemont that utilizes Direct Primary Care and Concierge Medicine membership models.

WHY IS A NEW MODEL NEEDED?

In both traditional practices and concierge practices, women are not getting the care they need or deserve, and women’s health-specific issues are often neglected and ignored. Providers tied to the burdens of third-party payers have very limited time to spend with patients (on average, just seven minutes) and thus, only urgent needs are addressed. Women’s complex needs, such as menopause management, sexual health, cardiovascular health, assessment of breast cancer risk, bone health, nutrition and other types of preventative care are not addressed.

WHAT DOES Ms.MEDICINE OFFER PATIENTS?

As a concierge internal medicine practice model for women, Ms.Medicine offers comprehensive, longitudinal, evidence-based primary care as well as women’s-specific specialty care, such as menopause management, sexual health, cancer survivorship, genetics, gynecology, pelvic floor physical therapy and nutrition.

The difference in the Ms.Medicine model is four-fold.

  1. The Ms.Medicine model places a priority on the relationship between provider and patient. As a concierge practice, Ms.Medicine maintains a limited patient panel, allowing patients unlimited, 24/7 access to their provider. Fewer patients means Ms.Medicine providers have adequate time to manage patients’ urgent needs and address prevention approaches. (Ms.Medicine practices opt out of third-party health insurance and Medicare.)
  2. Ms.Medicine practices are led by outstanding specialty women’s health-trained primary care providers who understand and can care for the special and complex health care needs of women. Ms.Medicine providers are board certified in either internal medicine or family medicine, have additional training in women’s health, and practice evidence-based medicine.
  3. The traditional primary care model leaves no time for last-minute appointments or innovative technologies. Ms.Medicine patients are guaranteed 24/7 access (including cell phone and email access), same-day appointments, telehealth visits (when appropriate), patient navigation services , and overall, exceptional patient service.
  4. Studies show that enhanced access to primary care providers can decrease the cost of health care through fewer urgent care and ER visits. Concierge medicine, with an enhanced focus on prevention, can translate into improved long-term health and wellness. In addition, Ms.Medicine can offer patients greatly reduced costs for some prescription medications, lab work, diagnostic testing and other services.

WHAT DOES Ms.MEDICINE OFFER HEALTHCARE PROVIDERS?

Providers can affiliate with Ms.Medicine in two distinct ways:

  1. As a Provider Member:Medicine is building a national membership organization comprised of clinicians practicing evidence-based women’s health care across the country. Provider Members may be any practicing clinician, including primary care, OB/GYN, women’s health nurse practitioner, sexual medicine clinician, etc.; however, member candidates will be vetted to ensure they meet requirements (evidence-based practices, appropriate experience and women’s health specialty training.) Provider Members will have access to the Ms.Medicine Expert Network, a multi-specialty network of women’s health experts in various disciplines to support and educate members. Additionally, as the Ms.Medicine brand becomes synonymous with exceptional, evidence-based care for women, the Ms.Medicine membership organization becomes a vehicle for networking among members, as well as with external companies (such as pharmaceutical and consumer product companies,) and its members benefit from their affiliation with the Ms.Medicine brand. (Starting January 2019).
  2. As a Concierge Practice Provider: Independent providers specializing in women’s health can apply to become a Ms.Medicine practice, utilizing the proven Ms.Medicine business model as a concierge primary care practice. Concierge Practice Providers must opt out of insurance and Medicare and adopt the Ms. Medicine concierge medicine model. The Ms.Medicine network of concierge providers will become the premiere concierge primary care organization for women, leading the way to advance and improve evidence-based women’s health care. Medicine Practice Providers are not only branded as Ms.Medicine practices (receiving marketing and operational support) but also are supported by the Ms.Medicine Expert Network. (Coming 2019).

Resources Mentioned

Homepage


http://www.ConciergeMedicineToday.com
http://www.ConciergeMedicineFORUM.com

Dr. Larkin Named a “Changemaker In Medicine” by Medical Economics

Lisa Larkin, MD, Named Healthcare Hero Entrepreneur

Breast Cancer and Nutrition: How to Minimize Your Risk

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