Delivering a high-quality, consistent consumer experience is key to increasing revenue in the new healthcare economy.
By Jacqueline LaPointe | Revenue Cycle Management
“Health companies can strengthen their brand, increase revenue and manage cost by focusing on what matters most to their customers,” PwC’s Health Research Institute (HRI) stated in a recent report. “For example, provider executives from organizations that use customer feedback to inform their customer experience investments report realizing economic benefit from those investments, according to an analysis of HRI survey data.”
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Looking at consumer preferences by segment is vital to realizing the revenue benefits, researchers added.