Editor: Doctors Calm Patient Anxiety as Headlines Rise and Use Real “Medical Evidence” — Case in Point, Ibuprofen and COVID-19.

Editor-in-Chief, Michael Tetreault, Concierge Medicine Today/The DPC Journal

In the midst of uncertainty, social media feeds, comments (OMG, don’t read the comments! lol) quarantines and a news cycle that is relentless, often times we naturally drift towards and lean into a headlines or a narrative that further encourages our fear. With all of these conflicting, affirming and voices saying one thing and another refuting another, our north star should be our Physician.

By Michael Tetreault, Editor-in-Chief, Concierge Medicine Today, Host, The DocPreneur Leadership Podcast

Fortunately, if you listen to your Doctor, you’ll learn that there is more good news than bad news.

In a time of crisis, our Doctor presenting “options” to us is worth more than gold itself.

It provides hope that something will or just might work.

We were recently talking with financial planners and one of the themes they express and discuss routinely with their clients is “Money does not and will not ever buy you happiness. What it can provide is ‘Options.'”

There’s wisdom in that statement.

In the midst of uncertainty, social media feeds, comments (OMG, don’t read the comments! lol) quarantines and a news cycle that is relentless, often times we naturally drift towards and lean into a headlines or a narrative that further encourages our fear.

 

Take for example this headline in March 2020 about COVID-19 and Ibuprofen.

The news source published the headline “France says ibuprofen may aggravate coronavirus. Experts say more evidence is needed.” at 10:47 AM ET, Mon March 16, 2020.[1]

Hours later, (March 16, 2020 / 9:55 AM) another news source published the headline “No evidence ibuprofen bad for COVID-19 patients: Nurofen-maker”[2]

(Reuters) – Nurofen producer Reckitt Benckiser sought to quash warnings against taking the drug on Monday, saying it was not aware of any evidence that the pills’ active ingredient ibuprofen adversely impacted patients suffering from COVID-19.

The company’s statement followed a warning here by France’s health minister on Saturday that people should not use anti-inflammatory drugs such as ibuprofen if they have coronavirus-like symptoms.

So what are you, your colleagues and Patients to do with these discrepancies and missing medical evidence?

When we turn to other physician-centered publications, we see headlines such as “Are the French Right to Warn Against NSAID Use in COVID-19?”[3]

Reuters further reported March 13, Pharmacy chain Walgreens Boots Alliance Inc and supermarket chain Kroger Co on Thursday placed purchase limits to stabilize inventory. 

Another popular publication, The Guardian reported Raw material shortage drives up cost of aspirin, ibuprofen and paracetamol by up to 30%.[4]

With all of these conflicting, affirming and voices saying one thing and another refuting another, our north star should be our Physician.

Furthermore, as more and more Patients are worried and still coping with all of the other illnesses or preexisting conditions that aren’t going away, we need to be able to trust that our Doctor is leaning into and relying on medical evidence.

Dr. Todd Feinman of Doctor Evidence (Far Right) participated in a Concierge Medicine Today (CMT NATIONAL CONCIERGE MEDICINE and PRECISION MEDICINE FORUM) Friday morning Innovators in Healthcare Roundtable where he discussed the role of technology and the responsibility Physicians have in bringing Evidence-Based Medicine (EBM) into the exam room to improve physician efficiency and patient outcomes at the CMT FORUM in Atlanta. LEARN MORE ABOUT and REGISTER for the SEPT 24-26, 2020 Atlanta, GA USA FORUM … http://www.ConciergeMedicineFORUM.com

“Personalized application of evidence-based decisions should be the norm, and our company provides the technology to access the most up-to-date, patient-specific evidence for a given therapeutic area or intervention, so that Physicians and Patients can decide together the most effective course of treatment,” says Dr. Feinman. “Concierge doctors, known to be innovative and offering patient-centered care, are in a unique position to take advantage of the growing number of personalized evidence data resources matched to patient profiles and preferences, including the Doctor Evidence technologies, to improve patient care.”

Amen. We couldn’t agree more.

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Citations/Sources Referenced In This Story

  1. https://www.cnn.com/2020/03/16/health/coronavirus-ibuprofen-french-health-minister-scn-intl-scli/index.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+rss%2Fcnn_health+%28RSS%3A+CNN+-+Health%29
  2. https://www.reuters.com/article/us-reckittbenckiser-product/no-evidence-ibuprofen-bad-for-covid-19-patients-nurofen-maker-idUSKBN21327P?feedType=RSS&feedName=healthNews&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+reuters%2FhealthNews+%28Reuters+Health+News%29
  3. https://www.medscape.com/viewarticle/926940?src=rss
  4. https://www.theguardian.com/world/2020/mar/12/coronavirus-triggers-sharp-rise-in-price-of-pain-relief-medication
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