By Terry Bauer, CEO, Specialdocs Consultants
JANUARY 5, 2021 – It’s almost unfathomable how much has changed in the course of just 10 months as the pandemic upended how we conducted business, interacted with family and friends, dined out, celebrated life passages and mourned endings, and in particular, received healthcare.
Last year at this time I penned a column confidently titled “Why 2020 will be a banner year for concierge medicine” describing it as a time of enormous opportunity and expansion for this beneficial practice model. While our prognostications ultimately turned out to be resoundingly true, no one could have foreseen the direction the healthcare industry was headed – ‘unprecedented’ might well be the word that describes 2020 for decades to come.
What does this mean for 2021?
As COVID-19 vaccines are rolled out all over the country, we expect to gradually and thankfully resume our typical activities. We’re grateful for the positive impact this will have on health in the U.S. and worldwide. However, it’s clear that the pandemic has made a permanent imprint on traditional primary care practices, and there will be no easy return to a flawed system that proved woefully inadequate for both physicians and patients.
The same weak spots remain in place, limiting opportunities for growth and meaningful change. My advice last January has taken on new urgency as we move forward into a post-pandemic world: if you are considering a transition to the concierge model, the time is now.
But in reviewing the basis for my prediction, what stands out clearly is how the cornerstones of a Specialdocs affiliated concierge medicine practice were designed to counter the challenges of a traditional, fee-for-service healthcare system and these practices’ steady performance during the pandemic provided plentiful evidence.
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