Media Guide For Doctors

Part 7: How doctors can prepare for media interviews | GPOnline

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Many GPs have reservations about the media, but if medicine does not represent itself to the wider world, it risks being misrepresented. In an extract from a new book, John Illman explains how to prepare for a media interview.

Doctors are often called upon to answer questions by journalists from national or local newspapers and broadcast media. Preparation for a media interview is essential. Begin the process with the end in mind. A successful interview will convey a message(s) that will do one or more of the following:

  • Inform
  • Teach
  • Motivate
  • Persuade
  • Inspire
  • Promote
  • Entertain

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The best messages are short and snappy – statements of fact or advice. They incorporate:

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SOURCE: https://www.gponline.com/doctors-prepare-media-interviews/article/1396278

  • John Illman is a former editor of GP who also worked as health editor on The Guardian. Extracted from Handling the media: communication and presentation skills for healthcare professionals. JIC Books, £14.99. Available from www.jicmedia.org