The growing consumerism of the past decade has strengthened consumers’ power and voice. Consumers now have access to meal and grocery delivery services, transportation services via mobile application, and an abundance of other direct-to-consumer services. Expectations in the healthcare space are no different. Consumers want “health on demand,” with one-stop access and simple logistics.
By Connie Lee | ECG Management Consultants
July 26, 2021
Sarah and her growing family reside in rural New Mexico, in a town with few amenities: a brand-name grocery and household retailer, a local pharmacy, and a primary care office with one provider. The primary care office is part of a health system that is a two-hour drive away.
Sarah’s children require their annual wellness visits. Since the primary care practice has limited access and there are no consecutive scheduling slots available for her four children, Sarah must schedule appointments on separate days and ask for additional time off work. The family has no medical insurance, because Sarah works two part-time jobs and is not eligible for family healthcare benefits. The out-of-pocket costs for wellness visits are expensive, and Sarah frequently forgoes her own care to financially save for her children’s healthcare needs.
But what other options does she and her family have to receive affordable, accessible care in their small town?
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