What Is Surprise and Delight Marketing and Why Is It An Important Part of the Patient-Physician Relationship?
A Patient who feels appreciated, will always do more than is expected, right?
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“When you get small and personal, your customers will demand that you grow bigger. And when you get Personal it leads to memorable. And once you’re memorable you’ve created a remarkable moment worth ‘remarking’ to others about,” says Jeff Henderson, Author/Speaker
Word of Mouth Marketing is the number one strategy Physicians routinely say is how they grow their practice. But what are Patients saying about you to their friends or neighbors? Is it good? What are they about your staff? Are they even talking about you at all?
“[Surprise and delight] experiences make customers feel listened to and valued, and it goes without saying that it drives loyalty in an arena where churn is available at the touch of a button,” said Swrve CMO Tara Ryan.
In this free one-hour webinar we will discuss:
- How To Exceed Patient Expectations Through Surprise and Delight Marketing when aiming to attract & nurture current and new patient growth.
- We’ll give you 10 tips to leave with to help you provide unexpected, random acts of kindness that will give your Patients something ‘remarkable’ to talk actually talk about!
- Our aim is help you improve overall brand experience with your practice through spontaneous offers of kindness and help you increase word of mouth marketing.
The premise of surprise and delight [marketing] is to build a strong emotional connection between the consumer and the brand or product. As a result of this emotional connection, consumers will grow into “die-hard supporters” of the brand.(1)
In response to your emails, written notes and even voice mail requests, here are some additional tips we thought you, our Physician readers would want to hear from your colleagues.