“What if Doctors could “scale” Kindness? I think they can and it only costs $0.55 cents (the price of a stamp)! I say all of this to say that the data supporting one simple, unsolicited, seemingly insignificant piece of paper could change everything between you and your Patient(s) and forever cement the relationship between the Patient-Physician.” ~Editor, CMT/Author, The Doctor’s Expanded Guide to Concierge Medicine
“Doctors are always on the hunt for new patient referrals and rely on word of mouth [marketing] so heavily to grow their practice,” says the Editor of CMT in a recent podcast interview on a return to hospitality in healthcare. “Concierge Medicine in particular is known for a lot of things but one thing that makes it completely unique is that we see that when they [eg Concierge Doctors] write handwritten cards, thank you notes or even short statements in cards [at random times] and mail them to patients … the Physician automatically and dramatically shortens the chasm of distance between them and the Patient forever. As we love this sentiment that supports this idea by author Jeff Henderson where writes ‘When you get small and personal, your customers will demand you grow bigger.'”
So how do you celebrate your Patients wins? Or, do you ever celebrate something or someone in your practice by writing them a handwritten note?
For many Physicians, PAs, Office Managers and the like working in medicine, you love this idea, but it’s still a little squishy.
We totally get it.
Just recently here at CMT, we asked Physicians and their staff throughout the Pandemic of 2020 “HOW MANY HANDWRITTEN Notes or Personalized THANK YOU NOTES Do You Write To Your Patients Per Month?”
- 32% – “I write between 1-2 per month.”
- 14% – “Between 3-6 per month.”
- 21% – “Between 7-10 per month.”
- 11% – “Between 11-20 per month.”
- 6% – 150+ Thank You Notes/Handwritten Notes Per Month (or 4-5 notes, personally addressed per day).
- 16% – None. Zero.
Most Physicians we talk to every day say the number one way they grow their medical practice, patient panel, etc., is by word of mouth-patient referral.
But this doesn’t happen by accident. It doesn’t simply happen because you were nice to the last patient of the day but ran behind schedule all week.
There’s truth in the statement you’ve heard me say “Patients who feel appreciated will always do more than is expected.”
I say all of this to say that the data supporting one simple, unsolicited, seemingly insignificant piece of paper could change everything between you and your Patient(s) and forever cement the relationship between the Patient-Physician.
So, let’s get your Patients talking! Let’s create a memorable mark on their life with a few simple words in a handwritten note that will get them remarking to others about just how wonderful you, your practice and your care truly are in your community.
Today, we’re going to help you do the one thing that might have been holding you back.
“With so much Physician burnout, Patient burnout, resentment, negative emotions and even peer-to-peer and professional bullying happening in healthcare, it is high-time that Doctors start writing handwritten notes to their peers as well,” says CMT Editor-in-Chief. “There is no place in healthcare where treating anybody like they are six inches tall is okay. Let alone a Physician doing this to his/her peers. It’s no longer about being the best Doctor in the world anymore. It is about being the best Doctor FOR the world. Personal, handwritten notes and thank you notes [from peer to peer] are one significant way we can treat the symptoms and address the root cause of Physician and peer-to-peer bullying. This may seem squishy to some but over due for many. It’s time we respect our peers and show patients our gratitude and overwhelm healthcare with kindness.”
“If you dismiss the notion of handwritten notes as a ‘nice thing but who has time for that?’ … you get in line behind the rest of the world.” ~JH., Author/Communicator
So why not try to scale kindness in healthcare? I think we can and I believe it starts with Concierge Medicine continuing to set the example for their peers and their Patients.
All you need to do now is … START.