Inc.com | “Likability Is the Forgotten Superpower”

Especially when you are starting your business — or your career — from scratch.

By Jeff Haden, Contributing editor, Inc.@jeff_haden

When you’re likable — when you make a genuine personal connection with a customer — marketing doesn’t matter. Branding doesn’t matter. Spending huge sums trying to stand out, differentiate yourself, become the option of choice… sure, branding matters

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SOURCE: https://www.inc.com/jeff-haden/likability-is-forgotten-superpower.html