Author, JDSUPRA

Written by: Davis Wright Tremaine LLP, Patrick Austin and Adam Greene

MARCH 22, 2023 – Digital healthcare platforms using third-party tracking pixels should be on alert in light of the recent post issued by the Federal Trade Commission’s new Office of Technology[1] and the FTC’s latest enforcement actions against two digital healthcare platforms, GoodRx and BetterHelp, strictly limiting the use of third-party tracking pixels for the unauthorized sharing of user health data for marketing and advertising.[2] The FTC alleged that the third-party tracking pixels had enabled both platforms to collect, analyze, and infer information about user activity, facilitating targeted advertising.[3]

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SOURCE/Credit: https://www.jdsupra.com/legalnews/ftc-targets-tracking-pixels-amid-data-6822737/

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Here are some other helpful resources, news stories, press releases, opinions and articles about HIPAA, Pixel Tracking, Tracking Technologies and more …

HHS.gov | Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates

FIERCE HEALTHCARE | HHS bulletin clarifies when pixel tracker use may violate HIPAA

Becker’s Health IT | Why health systems website pixel tracking tools can’t be used for marketing

JD SUPRA, LLC. | FTC Targets Tracking Pixels Amid Data Sharing Settlements with GoodRx, BetterHelp

JD SUPRA, LLC. | Lawsuits Reinforce Importance of Health Care Websites being HIPAA Compliant

HHS.gov | What is a tracking technology?

The National Law Review | FTC Focuses on Pixel Tracking, and Not Just at Healthcare Companies

The National Law Review | HIPAA Regulated Entities: Website or App Tracking Technologies, Pixels Can Create Significant Compliance and Litigation Risks

The FTC Office of Technology | Lurking Beneath the Surface: Hidden Impacts of Pixel Tracking

The Markup | The FTC Is Taking on Telehealth’s Data Sharing Problem—​Starting with GoodRx

REED SMITH, LLP. | HHS OCR Issues Bulletin on HIPAA Compliance for Tracking Technologies