Customer experience (CX) in healthcare — what it means, why it’s important, and how to do it well (Adobe)

Written By Adobe Communications Team

In Press Ganey’s Consumer Trends Report healthcare recipients saidcommunication and customer service mattered more to patients than bedside manner. But the healthcare industry struggles to adopt healthcare CX best practices because it’s difficult for independent providers to design user-friendly patient portals, automate processes, and optimize resources.

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SOURCE: Nov 8, 2022; https://business.adobe.com/blog/basics/customer-experience-cx-in-healthcare#:~:text=Customer%20experience%20(CX)%20in%20healthcare%20is%20how%20a%20patient%20perceives,using%20an%20online%20patient%20portal.

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