February 15, 2023
By McKesson Medical-Surgical Inc.
Anecdotes like this one show why the direct primary care (DPC) model (not to get confused with direct patient care) is increasingly popular among clinicians and patients alike. To be sure, subscription medicine, which includes both direct primary care and concierge medicine, is a niche operating model: Concierge Medicine Today estimates that between 10,000 and 25,000 clinicians practice this way in the U.S. and abroad. But the magazine also forecasts annual growth of 3% to 7%.2