This editorial defines and examines “commodity care,” a growing model of direct-to-consumer healthcare characterized by self-referral for advanced diagnostic imaging and/or serologic testing.

By Jacy E. Neczypor (1,2,3* 1. London School of Hygiene and Tropical Medicine, London, United Kingdom; 2. Department of Health Policy, London School of Economics and Political Science, London, United Kingdom; 3. Stritch School of Medicine, Loyola University Chicago, Maywood, IL, United States)

Beyond technological innovation, commoditization in healthcare reflects increasing dissatisfaction with traditional health systems and patient concerns over the humanity of their care, whereby these so-called disruptor companies position themselves as ideological antipodes to the healthcare status quo: reactionary and disease-centered models of care.

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PERSPECTIVE article

Front. Health Serv., 06 July 2025

Sec. Patient Centered Health Systems

Volume 5 – 2025 | https://doi.org/10.3389/frhs.2025.1611746

SOURCE: https://www.frontiersin.org/journals/health-services/articles/10.3389/frhs.2025.1611746/full