… the fruit now represents warm welcomes, celebration and hospitality, especially in the South. Here’s how it got there.
By Beth McKibben | Southern Kitchen
Coveted for centuries by kings for its scarcity and stately appearance, and lusted after for its unadulterated meat, the pineapple became a worldwide obsession at the beginning of the 16th century. Europe’s royal houses paid thousands in today’s money for just one fruit to put on display as the centerpiece at their tables. It was the ultimate symbol of wealth and was christened the “King of Fruit”.
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Categories: Marketing and Patient Relations
