Toyota didn’t beat Mercedes by getting cheaper. It beat Mercedes by getting closer to the customer first. Here’s the six-year research obsession behind the Lexus LS 400, and why undercutting your way […]
Same-day appointments aren’t your selling point. Here’s what is.
More than a decade of patient research finds that relationship and trust, not cost or convenience, remain the primary reason patients seek a concierge physician. FOR IMMEDIATE RELEASE ATLANTA, GA, September 23, […]
The Two Questions That Actually Matter … to Patients.
We didn’t stop at finding this pattern once. We checked it against 1,149 patients across the full archive, 416 from the early years of our data (2013 to 2018) and 733 from […]
Thirteen Patient Experience Moments That Define Your Medical Practice Reputation
It happens slowly, quietly, and almost always unintentionally. Here’s how to catch it before it defines your practice reputation. One shift in perspective — from process to patient — changes everything about […]
Your Patients Aren’t One Audience. They’re Four.
We didn’t stop at finding this pattern once. We checked it against 1,149 patients across the full archive, 416 from the early years of our data (2013 to 2018) and 733 from […]
What Concierge Medicine Patients Actually Notice — And Why It Has Nothing to Do With Your EMR
It happens slowly, quietly, and almost always unintentionally. Here’s how to catch it before it defines your practice reputation. One shift in perspective — from process to patient — changes everything about […]
The Park-and-Walk Test
Your patient walks in carrying a question they won’t say out loud: can I trust this place with my health (and then someone else’s, like my family and friends) after my experience? […]
What GLP-1 marketing reveals about concierge medicine’s opportunity
A GLP-1 subscription and a concierge medicine membership now cost about the same, roughly $3,000 a year. One manages a number. One manages you. Here’s what that overlap actually means. By Editorial […]
When Did the Patient Become the Inconvenient Obstacle?
It happens slowly, quietly, and almost always unintentionally. Here’s how to catch it before it defines your practice reputation. One shift in perspective — from process to patient — changes everything about […]
The Concierge Medicine Conversion Decision: A Guide to Getting It Right
Our role at CMT is not to tell you which path to take or give you a pep talk. It is to give you the clearest possible picture of what that path […]
