BOCA RATON, FL — February 18, 2026 — MDVIP today announced the appointment of Alyssa Schaefer as Chief Marketing Officer. Schaefer brings deep experience in growth, brand building, customer experience, and business transformation at a pivotal moment for the organization.

A proven growth and transformation leader, Schaefer will lead MDVIP’s enterprise marketing strategy with a focus on strengthening the brand, accelerating member demand for affiliated physicians, and building a scalable, performance-driven marketing engine. Her appointment supports MDVIP’s continued evolution as the national leader in supporting physicians to provide personalized, preventive primary care, helping more people experience healthcare built on stronger physician-patient relationships.

“In a crucial growth moment for us, Alyssa brings a rare ability to combine deep customer empathy, analytical rigor, and operational discipline,” said Larry Kutscher, CEO and Board Director of MDVIP.

“As MDVIP continues to lead in the primary care category, her experience as both an operator and builder will be critical to expanding our reach while staying true to what makes MDVIP different: strengthening the relationship between physician and patient through personalized care.”

Schaefer holds more than 20 years of leadership experience across marketing, product, brand, and P&L ownership in highly regulated industries. Most recently, she served as General Manager and Chief Experience Officer of Laurel Road, a digital bank and brand of KeyBank serving healthcare professionals nationwide. Originally hired as Chief Marketing Officer, she assumed full P&L responsibility and helped scale the business several times over; growing deposits more than 30 times in under two years, expanding lending originations, and evolving the company from a monoline fintech into a full-suite digital bank serving healthcare professionals nationwide. Earlier in her career, Schaefer held senior leadership roles at American Express and American Express Global Business Travel, where she led global marketing initiatives, modernized marketing operations, and partnered closely with sales and product teams to drive growth across international markets. She is currently an advisor to Titan, an AI platform for banking, supporting go-to-market strategy and product innovation.

“MDVIP is where purpose and performance come together to make healthier lives happen,” said Alyssa Schaefer. “I’m thrilled to be building on the great momentum here and proud to join a company that gives physicians the time, tools, and relationships they need to deliver better care. There’s an incredible opportunity ahead, and I’m excited to help bring MDVIP’s story to more patients and physicians across the country.”

Schaefer’s appointment marks the next chapter in MDVIP’s growth, underscoring the company’s commitment to advancing personalized, relationship-based healthcare and expanding its impact nationwide.

About MDVIP

MDVIP is the national leader in supporting physicians to provide personalized, preventive primary care. For more than 25 years, MDVIP has reimagined how care works by helping affiliated physicians reduce patient panel sizes, enabling longer visits and an emphasis on both proactive health management and dependable care when patients need it most. Today, the MDVIP network includes more than 1,400 affiliated physicians and 430,000+ members across the country.

MDVIP goes beyond primary care by combining a focus on prevention, wellness, and a deep, individualized physician relationship. The model gives physicians tools to focus their time on prevention, personalized insights, and proactive health management.

MDVIP has been recognized as one of the 10 Top Executive Wellness Programs by Worth Magazine and one of the Best Workplaces in Healthcare by Fortune. For more information, visit www.mdvip.com. 

Contact

mdvip@avenuez.com

SOURCE: MDVIP; Press Release; Newsroom.